Sales Process

If you're a salesman who wants a long and happy career, lead generation is the most important of your job. Leads are what keep your career alive. The customers that buy, and keep buying, from you are how you keep your career thriving. Unfortunately, finding leads is difficult - especially when sales reps are expected to find their own. Luckily, there are 3 steps that make finding qualified leads extremely effective. It's also time-consuming. The 2011 Sales Optimization Survey reports the average salesman spends 24% of their time researching and finding leads. This is time that should, for your wallet's…

What if we told you that there's a way to increase your sales, save time, and become more efficient in the field. It involves taking advantage of your sales cycle by keeping track of who wants to buy and when. That advantage is Badger Maps, which makes your time in the field as efficient as possible by organizing it around the people who matter - your customers. Organizing your customers by which stage in the sales process they're at will supercharge your sales cycle. Successful companies understand the power of striking at the right stage of the buyer's decision-making…

“Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.” –Laura Lake, About.com Sales lead generation is the creation of interest or inquiry into services or products of a business. Leads could be generated for the purposes of list building or for sales. The usefulness of a lead is determined by its ‘quality’. Quality is usually determined by the propensity of the inquirer to take the next action…

Earlier this week, as part of GMIC 2013, the G-Startup Competition named Badger a Top-20 finalist. We were ecstatic to receive the award mostly because of the opportunity to learn about and from other startups, particularly in our space. The conference lasted two days, featuring fun competitions and great take-aways. We began to understand the challenge it is to sell at conferences. Although it is expected that these events will attract like-minded individuals, most attendees go in with a pitch rather than a need making it exceedingly difficult to initiate discussions about your product or service when all anyone…