Sales Productivity

3 Tips for Selling at Conferences and Tradeshows
3 Tips for Selling at Conferences and Tradeshows Earlier this week, as part of GMIC 2013, the G-Startup Competition named Badger a Top-20 finalist. We were ecstatic to receive the award mostly because of the opportunity to learn about and from other startups, particularly in our space. The conference lasted two days, featuring fun competitions and great take-aways. We began to understand the challenge it is to sell at conferences. Although it is expected that these events will attract like-minded individuals, most attendees go in with a pitch rather than a need making it exceedingly difficult to initiate discussions about your product or service when all anyone…
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6 Tips for Using LinkedIn to Prospect
6 Tips for Using LinkedIn to Prospect Using LinkedIn to boost sales is not a secret. With over 238 million users in over 200 countries and territories, “LinkedIn is the defacto social network for business”, said Joel Marans from TheSocialWhat.com.  Many salespeople use LinkedIn to warm up leads, avoid the dreaded cold call, and collect intelligence that can help them sell better! Harvard Business Review ran a study on 54 top salespeople who sell to IT departments of mid to large size companies; asking them how they use LinkedIn to research accounts, prospect for leads, and generate sales. Here are their results:
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