Shelley Cernel's Posts
8 Reasons Your Sales Reps are Losing Deals
![8 Reasons Your Sales Reps are Losing Deals]()
Good sales managers and sales reps won’t just accept that a deal was lost – they’ll want to know how it can be prevented in the future. In understanding the reasons your team is losing deals, you can take the steps necessary to make changes and boost revenue. So take a step back and evaluate your sales process. Making one or more of the following mistakes can deter a prospect, stall a deal, and even cost you the opportunity. But these actionable insights will help you pull prospects through the pipeline. 1) You aren’t personalizing your selling strategy Sales....
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By Shelley Cernel
Good sales managers and sales reps won’t just accept that a deal was lost – they’ll want to know how it can be prevented in the future. In understanding the reasons your team is losing deals, you can take the steps necessary to make changes and boost revenue. So take a step back and evaluate your sales process. Making one or more of the following mistakes can deter a prospect, stall a deal, and even cost you the opportunity. But these actionable insights will help you pull prospects through the pipeline. 1) You aren’t personalizing your selling strategy Sales....
4 Tips for Improving Sales and Marketing Communication
![4 Tips for Improving Sales and Marketing Communication]()
Historically, sales and marketing have struggled to work together. And it’s no secret that tension, and sometimes even resentment, exists between the two departments. This disconnect is often deeply ingrained in corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, most organizations are pretty adept at recognizing that there is a problem and developing piece-meal solutions. The challenge is identifying and enacting a strategy that promotes enduring change within the company. Why is Sales and Marketing Communication....
continue reading ![play-icon]()
By Shelley Cernel
Historically, sales and marketing have struggled to work together. And it’s no secret that tension, and sometimes even resentment, exists between the two departments. This disconnect is often deeply ingrained in corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, most organizations are pretty adept at recognizing that there is a problem and developing piece-meal solutions. The challenge is identifying and enacting a strategy that promotes enduring change within the company. Why is Sales and Marketing Communication....
