Samantha Busa's Posts

How Meaningful Conversation Can Improve Sales
As a field sales rep, you’re well experienced in the art of conversation. Sales is the act of bringing someone over to your side, and conversation is the best way to do that. A solid conversation creates action - it means a monthly quota met, a year-end bonus, and a happy customer. In a sense, every conversation is selling something; an opinion, suggestion, story, or idea. Salespeople require the skills to make this happen more than anyone. But outside of being charming and putting customers at ease, there are ways you can subtly sell more than you ever thought possible....
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