Azul von Glasberg's Posts

The Truth Behind Your Buyers’ Expectations in B2B Sales
The Truth Behind Your Buyers’ Expectations in B2B Sales We know that B2B selling can be challenging especially with so many competitors with similar products. As competition gets tougher and products start to lose their unique attributes, you will need to come up with new sources of value for your buyers. Identifying the rational and emotional elements that impact a B2B sell is the first step to come up with a value added proposition. In this article you will find out what makes B2B sales different and why you should approach them in a different way than B2C. Additionally we’ll show you the categories where you can level-up your....
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