Applying Cialdini’s Persuasion Tactics to Sales.
Have you ever wondered if there was a way to easily reduce the number of rejections you get every day? Is there really a way you can increase your close rate? Well, you’re not the only one with these questions. Persuasion tactics are useful, especially if you haven’t had a lot of luck with your sales deals. It’s a skill that is extremely important in sales strategy which involves connecting with core human needs. Every salesperson is familiar with rejection. And even if you’re doing really well with your sales quota, it never hurts to get better.
The power of persuasion has been proven time and again to be a useful skill in our sales toolkit. But it’s important to be careful and ethical in our ways when. Use the power of persuasion to benefit both of you, not just yourself.
Cialdini, an expert in the science of persuasion, talks about six major influencers that we can translate into our sales selling strategy.
Continue reading “The Science of Persuasion”
One of the toughest jobs out there is working as a wine sales rep. You’re competing with so many people trying to do the same thing as you and it can be hard to distinguish yourself from the others. You need to give your prospects a reason to believe you’re better than the rest; they should trust you and the product you’re selling. There are a few ways you can stand out from the crowd and we will look at some of them now. Note this stuff down. You will need it!
Are you a Wine Person?
If not, it’s probably time to become one. If the buyer doesn’t believe you like what you’re selling, they’re not going to buy your product. Even if you’re not a fan of drinking wine, you should at least like the idea of it. If you don’t fit either of these profiles, well, at least you gave it a shot. But if you are a wine person and want to get into the wine sales industry, read on.
A good way to get involved in the wine community is to attend wine tasting classes. These are a great way to learn about the different wines while building your network. It’s killing two birds with one stone. You have the opportunity to try some high-quality wine samples and you wouldn’t be paying for it. I think that’s awesome, don’t you? And while this doesn’t mean you expense the wine for your parties through your company, you can have some fun.
There are other ways you can increase your buyers’ trust in you. One way is to take the WSET (Wine & Spirit Education Trust) certification. It’s not absolutely necessary but it’s a great way to show you’re knowledgeable in the field and know what you’re talking about.
Continue reading “How To Become An Outstanding Wine Sales Rep”