Casey is a sales development coach and keynote speaker that helps companies build customer relationships and not just transactional deals. He is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence. Casey is also the author of the book, WIN the RELATIONSHIP, not the DEAL.
In this episode, Casey talks about building meaningful selling relationships with a personalized approach.
Here are some of the topics covered in this episode:
Ways to build memorability during sales calls
How to apply practical optimism to improve sales and your relationship with customers
How to manage first impressions and use active listening to increase your value in the prospect's mind
Tips to stand out amongst the competition when building relationships