Todd Caponi is an award-winning sales leader, author of The Transparency Sale, and the newly published The Transparent Sales Leader. Todd is also the founder, speaker, and workshop leader at Sales Melon and the host of The Sales HistoryPodcast.
In this episode, Todd talks about what it means to be transparent in sales and the power it brings sellers.
Here are some of the topics covered in this episode:
How to do the buyer's homework for them and address objections before they come
Why embracing the truth speeds up the sales cycle
Why we shouldn’t underpromise and overdeliver as salespeople