Paul M. Neuberger is known as the “Cold Call Coach”, teaching thousands of students in more than a hundred countries to help sales professionals close more sales. Paul’s book “The Secrets to Cold Call Success” has helped readers transform their approach to selling and leveraging psychology to connect with prospects quickly.
In this episode, Paul discusses how to appeal to your customer’s emotions and build a competitive edge over your competitors.
Here are some of the topics covered in this episode:
Why buyers are usually emotional and not logical
How to be memorable as a salesperson
Ways to differentiate yourself from the competition
Understanding your own intangibles that give you a competitive advantage