Why Active Listening is a Top Sales Skill - Outside Sales Talk with Roger Martin

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Why Active Listening is a Top Sales Skill  - Outside Sales Talk with Roger Martin


Roger Martin is the Co-Founder and CEO of RockBox Fitness and beam® Light Sauna, as well as an accomplished entrepreneur with a 30-year career in sales and marketing. Roger also shares insights on wellness and health through his ThriveMore platform and podcast. Roger's latest book, "An Insider's Guide to Business," is a practical roadmap filled with real-world examples and relatable stories and is available on Amazon now. With a wealth of experience in sales, marketing, and C-level leadership, Roger brings a unique perspective to the table.

In this episode, we explore the nuances of active listening and effective communication.


Here are some of the topics covered in this episode:

  • The art of active listening and uncovering true customer needs
  • Techniques for enhancing communication through silence, pauses, and tonality
  • The role of body language in building rapport with prospects
  • Strategies for maintaining focus during sales conversations
  • Exploring the concept of "say less and sell more"
  • Leveraging active listening to convert prospects and drive successful outcomes


More From the Guest

His Book: An Insider's Guide To Business: Secrets From An Entrepreneur's Playbook

Linkedin: https://www.linkedin.com/in/realrogermartin

Social: @realrogermartin


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