Best Routing Software for Businesses in 2024

Are you wasting time on the road due to a lack of planning and bad routes? Want to rectify it? Then read on to discover the best routing software options that are available to you today.

routing software

Whether meeting with customers, delivering products, or finding new leads, one thing is clear — maximizing your time in the field is a must. To ensure you are always one step ahead of your competitors, who are sure to be looking at ways to improve their processes also, you need to make use of the right tools.

For teams who spend a lot of time in their cars, every minute they are behind the wheel means they are burning fuel, money, and time. To avoid this waste, route planning can make a massive difference.

But how can you make your route planning as efficient as possible?

Easy. By using routing software.

Routing software allows you to generate the most efficient routes to meet customers, schedule more meetings, and stay ahead of the competition. 

With an optimized route you can save on gas, money, and the precious commodity of time that you can use to find new leads or meet with customers.

We’ve compiled a list with the 11 best routing software for both big and small businesses. Let's check it out!

1. Badger Maps

PriceFree 7 day trial, Business$58/user/mo, Enterprise - $95/user/mo

Best for: Outside salespeople and sales teams working in B2B sales, field service techs

Capterra Rating: 4.6/5

Badger Maps is a route planning software designed specifically for field salespeople and field teams. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%. It’s the all-in-one tool for outside sales.

You can create a route with up to 120 stops, and receive turn-by-turn directions powered by Google Maps or Waze, guaranteeing you will never be late to an appointment.

Reps save an average of 8 hours a week from better planning, becoming more focused and organized, and driving more efficient routes. The time savings can be used on productive sales activities, which has resulted in the average team of 10 Reps sells $936k more the year they start using Badger Maps. 


"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue."

Brad Moxley

Business Development Manager, Cutter & Buck

Badger Maps, the Highest Ranked App in the B2B Sales Mapping Apps Category


Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

Badger Maps is the Leading High-Performer in Field Sales

Badger Maps also offers vital capabilities such as lead generation, with the mobile app allowing you to search for prospects by business category and view their location and contact information.

Advanced reporting allows you to keep track of your sales activity and re-assign territories, keeping you closely connected with important accounts. 

The visualization options also make territory management simple. Color and filter your accounts to prioritize and effortlessly plan your days, and with a quick look at the map, you can visualize your top accounts, update customer information, see who’s generating revenue, and much more.

Badger Maps also enables a two-way, real-time integration with the most common CRMs (such as Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, NetSuite, and more) transforming your current CRM into a mobile CRM solution.

If you’re a field salesperson looking to make the most of every day on the road or trying to replace old software like MS Streets and Trips, the best route optimizer is Badger Maps. Sign up for a free trial today and take your outside sales performance to the next level!

Optimize Sales Or Delivery Routes For Multi-stop Routes And Get To Your Appointments Faster Requires Internet connection
See All Your Customers In An Interactive Map Doesn't Include Mobile Invoicing
Create Check-ins To Keep Track Of Completed Meetings Doesn't Automatically Record Deliveries
Get Instant Activity Reports Only Available In English
Sync With Your CRM And Update Customer Data From The Field Max. Of 30 Pin Colors Available

Crush your quota with Badger

2. Google Maps

Price: Free

Best for: Small businesses. Simple routes

Capterra Rating: 4.7/5

Route planning software

For a simple yet effective routing software for small business that can get users from point A to point B in the shortest amount of time, Google Maps is an easy-to-use free route planner used by millions of businesses looking for a cost-effective solution for their routing needs.

With Google Maps you can create routes for travel by foot, car, bike, or public transport. Users can add up to 9 destinations to their route and receive live traffic updates while on the road, with some of the most reliable turn-by-turn directions available on the market today.

However, Google Maps isn’t ideal for businesses with complex routes as it does not optimize routes with multiple stops, which for busy businesses is a must. A typical sales rep or field service tech can meet up to twenty customers a day, meaning the Google Maps route planner just isn’t going to cut it. With that being said, as a route planning software for small businesses without complex routing needs Google Maps can be a good fit.

Google Maps is a behemoth in the routing space and is constantly evolving and innovating with bold and exciting ideas at the forefront. Immersive View, a new feature powered by AI, allows users to get a 3D, multidimensional experience view of a location, where you can preview bike lanes, sidewalks, intersections, and parking spots for your next journey. 

Delivery routing software

Learn more about the advantages and disadvantages of using the Google route planner also check out this blog to discover the best alternatives for salespeople.

User Friendly Limited to Only 10 Stops
Free Can’t Track Customer Information
Helps You Find The Shortest Route From Point A To Point B Lack of Customization
Real-Time Traffic and Incident Updates Doesn’t Optimize Your Entire Route

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3. C2Logix

Price: Contact for pricing information

Best for: Big and small businesses. Fleet management teams.

Capterra Rating: 4/5/5

Best routing software

With their two route mapping softwares, C2Routing and FleetRoute, C2Logix is a leading web-based fleet routing software for a variety of industries including green waste, recycling, snow plowing, street sweeping, and meter reading. 

FleetRoute is optimized for these types of industries as the addresses seldom change, while C2Routing is optimized more to be used by sales teams that drive routes that change regularly. 

With easy-to-use interfaces, C2Logix allows users to see different optimized routes and choose the best option for their purposes. This can be helpful when routing trucks and planning out overnight trips for fleets. They offer over 100 different parameter settings that are fully customizable to align with the needs of your business operation.

They also provide a wide array of reporting functions and options, including time management, customer service aides, and cost-vs-revenue analysis. Their comprehensive Route Analysis Report will compare your existing routes to your new optimized routes so you can see exactly how you are saving money and where. This will provide you with a clear picture of the returns you are getting from your investment in this software.

C2Logix has even joined forces with TomTom for integrated job dispatch, vehicle tracking, and advanced reporting. While traffic is not taken into account, it’s a great way to oversee a fleet and ensure they get where they’re going taking the most time-efficient and cost-effective route.

Customized Route Optimization No Traffic Updates
Decrease Fuel Costs Not a Lot of Integration Options
Detailed Routing Reports Routes Can Take Weeks to Create

4. LogiNext

Price: Contact for pricing information

Best for: Big and small businesses. Delivery routes and dispatch.

Capterra Rating: 4.3/5

Fleet routing software

LogiNext is a great delivery route planning software and dispatch software for professionals. Its flagship products include the cloud-based Last Mile Delivery and Route Optimization software, as well as its Field Service and Field Workforce Optimization software. 

It’s a dynamic company with a lot of great routing optimization software options for those who travel on the job. Bear in mind that the different options have different use cases and capabilities. LogiNext Mile offers route planning, schedule planning, live tracking, and delivery validation. LogiNext Reverse optimizes reverse pickups including return-to-merchant (RTM) and return-to-origin (RTO). LogiNext On-Demand has an order sequencing feature, while LogiNext Haul specializes in transportation optimization that also offers a driver behavior analysis feature.

Featuring a clean and user-friendly interface, all field services such as shipments, carriers and on-field workforces can be tracked and optimized in real-time on a detailed map.

Plan and manage dispatch schedules and delivery routes while saving money on travel expenses across the board. With LogiNext’s real-time field workforce management, you’ll never have to worry about your team’s performance in their territories. 

Utilizing logistics analytics to help managers anticipate and adapt for all kinds of conditions, LogiNext will ensure that your fleet performs at the highest level.

Easy To Use Unable to Take Into Account Time Constraints
Good Customer Service Lack of Customization
Fast Onboarding Time Cannot Alter Route Once Started
Outdated Interface

5. MyRouteOnline

Price: Mini - $29.95 per month or $499.95 per year on a pay-as-you-go subscription, Basic - $39.95 on a pay-as-you-go subscription, Pro - $49.95 per month and $42 per month billed annually, Premium: $99.95 per month and $1195.95 per year on a pay-as-you-go subscription, Corporate: $195.95 per month or $2200.95 per year on a pay-as-you-go subscription

Best for: Small businesses. Logistics, trucking.

Capterra Rating: 4.6/5

logistics routing software

MyRouteOnline is a popular routing software for those working in the trucking and delivery industries. Designed for truck drivers and delivery people who need mapping software to plug in multiple stops, MyRouteOnline assists with the logistics of selling and delivering on the road.

Map up to 350 stops per route, optimizing routes either by distance or by time. Once a list of addresses is exported to your GPS system or mobile device of choice, you no longer need to worry about juggling multiple stops. MyRouteOnline organizes everything in minutes.

MyRouteOnline is an affordable and dependable resource for truck drivers and delivery people to ensure that they spend less time behind the wheel. Managers can also manually adjust routes according to individual requirements and set a default service time for each location.

Reliable and simple to use, MyRouteOnline is a great option for truck drivers seeking a simple all-in-one solution for their routing software needs.

Simple User Interface No Mobile App
Maps upwards of 350 stops Limited features for sales
Great Customer Service Optimizing Routes Can be Slow
Can´t Update Routes In The Field
Limited Customization

6. RouteSavvy

Price: $39/user/mo

Best for: Small to mid-sized fleets.

Capterra Rating: 4.6/5

Routing software for small business

For managers of small to mid-sized delivery, service, or sales fleets, RouteSavvy is an invaluable tool for streamlining and maximizing your team’s activity.

RouteSavvy is a software that allows users to input several locations and generate an optimal route between them, with their new drag-n-drop function improving its route optimization capabilities helping your team saving time and money while boosting productivity.

Built on Bing Maps, RouteSavvy makes planning and coordinating routes easy, allowing managers to plan for their entire fleet. Managers can also track their fleet with a GPS tracking system that comes at a fraction of the cost of traditional hardware tracking systems. This tracking system can be synced up with a mobile device so they can keep track of their driver’s progress in the field. 

RouteSavvy has also recently released a new route optimization software engine that offers automated, multi-vehicle optimization. Fleet managers can upload their list of addresses and RouteSavvy will automatically generate more efficient routes for multiple vehicles, with the optimized time purported to be 30% faster than the previous route.

An easy-to-use interface makes for a simple learning curve, meaning your fleet will be on the road benefiting from RouteSavvy’s time-saving features in no time.

Easy to Use Occasional Glitches
Multiple Route View Cannot Input Customer Delivery Window
Optimizes Routes in Less Than 60 Seconds Location Accuracy Issues

7. Mapstr

Price: Free

Best for: Travelers and tourists.

Route planning software for small business

If you’re looking for a more fun and personalized mapping experience, Mapstr is the perfect app for travelers who want to keep track of their favorite destinations all over the globe.

Featuring a clean and colorful interface, Mapstr allows users to tag their top places they’ve visited around the world, making it easy to find on a map. Like a fun version of vacation scrapbooking, Mapstr is an engaging way to keep track of your favorite vacation destinations and the memories attached to them. 

You can even share maps with your friends and vice-versa, meaning you can see their favorite places and top recommendations. Opening hours and contact information are also added once you add a new location to your map.

Mapstr is fully integrated with Apple products (even the Apple Watch), so you can take it with you anywhere you go and add new places to your map. You can even share your favorite places with friends or browse maps of other users who share some of the same interests as you.

It may not be the best routing software for businesses, but for travelers and tourists looking to discover new places Mapstr is a perfect fit.

Custom Tags Unsuitable for Business
Collaborate With Others Doesn’t Optimize Routes

8. OptimoRoute

Price: Lite - $35.10/user/mo, Pro - $44.10/user/mo

Best for: Big and small businesses, mobile workforces.

Capterra Rating: 4.6/5

Routing software for small business

When running the complicated operations of a mobile workforce, the resources you use can be the difference between success and failure.

With OptimoRoute, it’s simpler than ever to plan the day out for your team, coordinating and optimizing their routes for top performance. Import orders and get the most efficient routing for all the drivers in your workforce at once.

Features include easy tracking of service time windows, order load, stop duration, skills needed, service areas, and more. It even has real-time order tracking and route modification, ensuring that you stay up-to-date with order statuses and get them to their destinations as quickly as possible.

OptimoRoute also calculates working hours and driver costs with their WorkLoad Balance feature that analyzes drivers’ existing working hours, or workload, and distributes new orders accordingly. This can help teams manage overtime and reduce costs. Vehicle specifics ensure that orders go out on the right truck without overloading, making coordination easier than ever before.

One drawback of this tool is that it doesn’t factor in traffic updates, meaning if there is a traffic jam in your territory it won’t provide you with the next best route to take.

Great for Long Distances Doesn't Take into Account Traffic
Plan Routes for Multiple Days Occasional Software Glitches
Change Routes On the Fly to Account for Last-Minute Deliveries Steep Learning Curve
Limited Integrations

9. GoMobileIQ

Price: Sales Rep -$97/mo, Route Planner - $197/mo, Fleet Manager - $297/mo

Best for: Small Businesses. Delivery, fleet management.

delivery route planning software

GoMobileIQ´s Headlight Route Planner is tailored specifically for delivery companies and small businesses in need of fleet management.

Import orders, deliveries, and service calls from Excel, and create optimized routes with just a few clicks. It gives managers the power to create and manage a variety of routes, including those of independent sales reps, or service and delivery.

Featuring Quick Start videos designed to make onboarding easy, Headlight is a delivery routing software for professionals that doesn’t have a strong learning curve. Your delivery company will have no problem integrating it into your process and benefiting from its optimization features.

Their user interface is quite outdated so for teams who are used to working with the latest technologies, GoMobileIQ may not be the delivery routing software they are looking for.

Interactive Driving Directions Pricy
Fast Optimizing Time Outdated Interface

10. Automile

Price: Pro - $19.90/vehicle/mo, Enterprise - $25.90/vehicle/mo

Best for: Big and small businesses. GPS tracking and fleet management.

Capterra Rating: 3.1/5

Best route planning software

If real-time tracking of assets as well as sales reps is something that could benefit your business, Automile is one of the top options on the market. Their GPS tracking devices called Automile Box, which can be installed in under 10 seconds, makes it possible to monitor multiple vehicles in the field, with an accompanying app that makes scheduling and dispatching a simple and interactive experience.

A variety of GPS tracking devices can be utilized to have a picture-perfect view of your team’s activities on the road via a live-action map. Automatic reports can be sent to your device, including speeding, disconnect, and motion-activated alerts. Your team will stay productive while remaining safe.

Automile’s advanced routing and fleet activity management features make managing the team a completely interactive experience. You’ll never lose sight of the big picture.

Automatic Reporting Poor Customer Service
Speeding Alerts Ineffective GPS Trackers

11. TourSolver

Price: Contact for pricing information

Best for: Small and medium-sized businesses. Transport and logistics.

Capterra Rating: 4.2/5

best route optimization software

TourSolver is specifically designed for professional transportation, improving service quality, cost, timeliness and responsiveness. Industries such as healthcare, maintenance, and logistics have benefited from using the routing software.

TourSolver helps with the logistical side of route management, resulting in better work conditions for its users as well as better customer service for their customers.

Its logistics routing software features are great for small to medium-sized businesses looking to save time on the road that can be better utilized connecting with customers. They also offer features such as scheduling, territory management, and a parcel traceability feature that tracks your inventory as soon as it enters your warehouse.

TourSolver also works in an environmentally responsible approach, doing much to reduce mileage, lower CO2 emissions, and limit fuel consumption. This means not only a healthier planet but significant savings on travel costs.

Customizable Interface Poor Customer Service
Easy to Use Lack of Reporting Features


The best routing software for your company depends on your specific needs. Whether you’re working in field sales or delivery services, optimizing your driving time is crucial to stay one step ahead of your competitors.

With the right routing software, you'll increase efficiency and productivity, and grow your business faster.

What is route optimization software?

Route optimization software can help you find the best route that is both time- and cost-effective. While you can easily find the fastest route between 2 points using an app like Google Maps, you will need a route optimization system for a trip that involves more than 2 stops.

What is the best route planning software?

Badger Maps is the best route planning software on the market for field sales. Badger allows users to plan their day within minutes, and create routes with multiple stops.

What is the difference between routing and scheduling?

Routing is about getting you to your scheduled destination efficiently, while scheduling is determining what stops you are going to make, and when you will make them.

How do you optimize a route?

You can optimize your route by using a route optimization tool such as Badger Maps. With Badger, you simply enter all the accounts you want to visit, press optimize, and you’ll instantly get an optimized route to all your appointments.

Why is route planning important?

Route planning is important because it allows you to cut down driving time and focus on more productive activities. If you work in sales, you can use this extra time to meet with more customers or generating new leads.

How does route planning software work?

Route planning software works by using an algorithm to determine the optimal order of your stops to guarantee you visit all your stops in the shortest amount of time.

Are fleet management software and route optimization software the same thing?

Fleet management software can help businesses organize and manage their fleet of vehicles with capabilities such as vehicle tracking, fuel management, and driver behavior monitoring. Route optimization can be included as one of its capabilities however fleet management software focuses primarily on mapping the most time- and cost-effective route for drivers.

Drive 20% Less. Sell 20% More.


Sales Reps using Badger sell at least 22% more and drive 20% fewer miles.

See the potential return on investment you can get by using Badger Maps with your field sales team.

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