Best Routing Software for Businesses in 2023

By Mitch Paglia

Posted in Product

Are you wasting a ton of time to bad routes? Read on to find out the best route planning software in the market.

In business, time is money.  Every minute wasted stuck in traffic means money lost.

Whether meeting with clients, delivering products, or finding new leads, one thing is clear — in this day and age, your time in the field needs to be efficient.

But how can you make your route planning as efficient as possible?

Easy. By using routing software.

Route planning software allows you to generate the most efficient route to meet customers, schedule more meetings, and stay ahead of the competition. An optimized route will save you loads of gas and money. It will also save time that can be used to find new leads or meet with customers.

Here’s a list with the 11 best route planning apps for big and small businesses in 2020:

1. Badger Maps

Price: $49/month Business, $95/month Enterprise (Free 7-day trial

Best for: Outside salespeople and sales teams

Badger Maps is a route planning app designed specifically for field salespeople. It allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%. It’s the all-in-one tool for outside sales.

With innovative features such as lead generation, customer data visualization, and Check-ins, Badger frees up 8 hours of administrative work each week. These time savings can be used to meet more prospects and close 22% more deals.

Badger Maps, the Highest Ranked App in the B2B Sales Mapping Apps Category


Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

Badger Maps is the Leading High-Performer in Field Sales

Advanced reporting allows you to keep track of your sales activity and re-assign territories, while keeping closely connected with important accounts. It also integrates with most CRMs, making customer data accessible from the field at all times. 

If you’re a field salesperson looking to make the most of every day on the road or trying to replace old software like MS Streets and Trips, the best route optimizer is Badger Maps. Sign up for a free trial today and take your outside sales performance to the next level!

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Crush your quota with Badger

2. Google Maps

Price: Free

Best for: Small businesses. Simple routes

Google Maps is a web mapping software developed by Google. Available both on the web and mobile devices, Google Maps is best for simple routing and getting users from point A to point B in the shortest amount of time.

With Google Maps you can create routes for travel by foot, car, bike, or public transport. Users can add up to 9 destinations to their route and receive live traffic updates while on the road. 

Google Maps is free, simple to use, and has some of the most reliable turn-by-turn directions available.

Learn more about the advantages and disadvantages of using the Google route planner and the best alternatives for salespeople.

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3. C2Logix

Price: Varies

Best for: Big and small businesses. Municipal, fleets.

With their two route mapping softwares, C2RouteApp and FleetRoute, C2Logix is a leading web-based route optimization solution for a variety of industries including green waste, recycling, snow plowing, street sweeping, and meter reading.

With easy-to-use interfaces, C2Logix allows users to see different optimized routes and choose the best option for their purposes. This can be helpful when routing trucks and planning out overnight trips for fleets.

They also provide a wide array of reporting functions and options, including time management, customer service aides, and cost-vs-revenue analysis.

C2Logix has even joined forces with TomTom for integrated job dispatch, vehicle tracking, and advanced reporting. While traffic is not taken into account, it’s a great way to oversee a fleet and ensure they get where they’re going taking the most time-efficient and cost-effective route.

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4. LogiNext

Price: Starts at $20/month

Best for: Big and small businesses. Delivery routes and dispatch.

LogiNext is a great delivery and dispatch route planning and optimizer software for professionals. Its flagship products include the cloud-based Last Mile Delivery and Route Optimization software, as well as its Field Service and Field Workforce Optimization software. It’s a dynamic company with a lot of great routing optimization software options for those who travel on the job.

Featuring a clean and user-friendly interface, all field services such as shipments, carriers and on-field workforces can be tracked and optimized in real-time upon a detailed map.

Plan and manage dispatch schedules and delivery routes while saving money on travel expenses across the board. With LogiNext’s real-time field workforce management, you’ll never have to worry about your team’s performance in their territories. 

Utilizing logistics analytics to help managers anticipate and adapt for all kinds of conditions, LogiNext will ensure that your fleet performs at the highest level.

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5. My Route Online

Price: Starts at $29.95

Best for: Small businesses. Logistics, trucking.

MyRoute is one of the most popular tools in professional transportation, with over 5 million routes planned. Designed for truck drivers and delivery people who need mapping software to plug in multiple stops, MyRoute assists with the logistics of selling and delivering on the road.

Map up to 350 stops per route, optimizing routes either by distance or by time. Once a list of addresses is exported to your GPS system or mobile device of choice, you no longer need to worry about juggling multiple stops. MyRoute organizes everything in minutes.

MyRoute is an affordable and dependable resource for truck drivers and delivery people to ensure that they spend less time behind the wheel.

Reliable and simple to use, MyRoute is a great option for truck drivers seeking a simple all-in-one solution for their mapping software needs.

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6. RouteSavvy

Price: $300/year for up to 3 users, $100/user/year for additional users (Free 14-day trial)

Best for: Small to mid-sized fleets.

For managers of small to mid-sized delivery, service, or sales fleets, RouteSavvy is an invaluable tool for streamlining and maximizing your team’s activity.

RouteSavvy is a web-based service that allows users to input several locations and generate an optimal route between them, saving time and money while boosting productivity.

Built on Bing Maps, RouteSavvy makes planning and coordinating routes easy, allowing managers to plan for their entire fleet. With a starting cost of $300/annually, this handy app is focused on helping service companies plan and execute the work of their field services.

An easy-to-use interface makes for a simple learning curve, meaning your fleet will be on the road benefiting from RouteSavvy’s time-saving features in no time.

Integrate RouteSavvy with your team’s mobile devices for efficient turn-by-turn navigation, and make the most of their day.

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7. Mapstr

Price: Free

Best for: Travelers and tourists.

If you’re looking for a more fun and personalized mapping experience, Mapstr is the perfect app for travelers who want to keep track of their favorite destinations all over the globe.

Featuring a clean and colorful interface, Mapstr allows users to tag their top places they’ve visited around the world, making it easy to find on a map. Like a fun version of vacation scrapbooking, Mapstr is an engaging way to keep track of your favorite vacation destinations and the memories attached to them.

Mapstr is fully integrated with Apple products (even the Apple Watch), so you can take it with you anywhere you go and add new places to your map. You can even share your favorite places with friends.

Download Mapstr for free today and keep a collection of your favorite vacation spots!

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8. OptimoRoute

Price: Starts at $17.10 per driver (Free 30 day trial)

Best for: Big and small businesses, mobile workforces.

When running the complicated operations of a mobile workforce, the resources you use can be the difference between success and failure.

With OptimoRoute, it’s simpler than ever to plan the day out for your team, coordinating and optimizing their routes for top performance. Import orders and get the most efficient routing for all the drivers in your workforce at once.

Features include easy tracking of service time windows, order load, stop duration, skills needed, service areas, and more. It even has real-time order tracking and route modification, ensuring that you stay up-to-date with order statuses and get them to their destinations as quickly as possible.

OptimoRoute also calculates working hours and driver costs to help manage overtime and reduce costs. Vehicle specifics ensure that orders go out on the right truck without overloading. It makes coordination easier than ever before.

Try OptimoRoute’s free 30-day trial and take control of your team’s operations.

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9. MobileIQ

Price: Starts at $97/month  

Best for: Small Businesses. Delivery, fleet management.

MobileIQ has been a leading company in the route planning industry for a while now, and its Headlight Route Planner is tailored specifically for delivery companies and small businesses in need of fleet management.

Import orders, deliveries, and service calls from Excel, and create optimized routes with just a few clicks. It gives managers the power to create and manage a variety of routes, including those of independent sales reps, or service and delivery.

Featuring Quick Start videos designed to make onboarding easy, Headlight is an affordable route planner for professionals that doesn’t have a strong learning curve. Your delivery company will have no problem integrating it into your process and benefiting from its optimization features.

If you’re looking for an easy way to make the most of your delivery team or fleet’s daily operations, consider MobileIQ’s Headlight.

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10. Automile

Price: Devices start at $;99

Best for: Big and small businesses. GPS tracking and fleet management.

If real-time tracking of assets as well as sales reps is something that could benefit your business, Automile is one of the top options on the market. Using GPS tracking devices, Automile makes it possible to monitor multiple vehicles in the field, with an accompanying app that makes scheduling and dispatching a simple and interactive experience.

A variety of GPS tracking devices can be utilized to have a picture-perfect view of your team’s activities on the road via a live-action map. Automatic reports can be sent to your device, including speeding, disconnect, and motion-activated alerts. Your team will stay productive while remaining safe.

Automile’s advanced routing and fleet activity management features make managing the team a completely interactive experience. You’ll never lose sight of the big picture.

One of the most trusted GPS device companies in the fleet management industry, Automile ensures that no detail falls through the cracks.

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11. GeoConcept

Price: Varies

Best for: Small and medium-sized businesses. Transport and logistics.

GeoConcept’s route planning app TourSolver makes travel optimization easy. It is specifically designed for professional transportation, improving service quality, cost, timeliness and responsiveness.

GeoConcept helps with the logistical side of route management, resulting in better work conditions for its users as well as better customer service for their customers.

Its routing optimization features are great for small to medium-sized businesses looking to save time on the road that can be better utilized connecting with customers. 

It also results in an environmentally responsible approach, doing much to reduce mileage, lower CO2 emissions, and limit fuel consumption. This means not only a healthier planet but significant savings on travel costs.

Create the best routes for yourself and your team. Check out Geoconcept and learn how they can save you time and money on the road.

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The best routing software for your company depends on your specific needs. 

With the right routing software, you'll increase efficiency and productivity, and grow your business faster.

What is the best route planning software?

Badger Maps is the best route planning software on the market for field sales. Badger allows users to plan their day within minutes, and create routes with multiple stops.

What is the difference between routing and scheduling?

Routing is about getting you to your scheduled destination efficiently, while scheduling is determining what stops you are going to make, and when you will make them.

How do you optimize a route?

You can optimize your route by using a route optimization tool such as Badger Maps. With Badger, you simply enter all the accounts you want to visit, press optimize, and you’ll instantly get an optimized route to all your appointments.

Why is route planning important?

Route planning is important because it allows you to cut down driving time and focus on more productive activities. If you work in sales, you can use this extra time to meet with more customers or generating new leads.

How does route planning software work?

Route planning software works by using an algorithm to determine the optimal order of your stops to guarantee you visit all your stops in the shortest amount of time.

Drive 20% Less. Sell 20% More.


Sales Reps using Badger sell at least 22% more and drive 20% fewer miles.

See the potential return on investment you can get by using Badger Maps with your field sales team.

The Best App for Field Sales People

Learn how you can maximize your sales routes & sell more with Badger Maps

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