Sales Route Planner - Get Optimized Routes in Seconds

For any highly motivated sales rep, route planning for multiple stops and sales mapping are necessary parts of the job.

In the days of maps and atlases, it took a lot of time to plan your day. To find the best sales route, you had to study a map for hours, and even after that, you could still run into a closed street or have to stop along the way to ask for directions.

But even today, in the age of Google Maps, route planning still takes up too much of a salesperson’s time. Google Maps’ route planner falls short as a sales trip planner because it tells you how to get from point A to point B, but it doesn’t optimize your route when you have more than one stop, nor does it help you with any other aspect of the sales process.

Fortunately, field salespeople don’t need to worry about those problems anymore. With Badger Maps, they can not only plan optimized routes to all their daily appointments - they can do much more.

Badger helps you plan your daily sales routes in minutes, avoid possible roadblocks, and spend more time closing deals

Badger is an app designed specifically for salespeople to increase their productivity. It’s user-friendly, highly customizable, and 100% mobile, making it the best sales route planner app on the market.

Why Is Badger The Best Sales Rep Route Planner?

Badger streamlines your entire sales process and allows you to spend less time on driving and administrative tasks and more time selling. On average, sales teams who use Badger sell 22% more and drive 20% less.

So, how does Badger yield such amazing results? Through its great sales-specific features, that help you stay organized, on-time, and ready to close!

Route Optimization allows you to cut down your daily planning from hours to just minutes. By having the fastest route to all your meetings, you’ll save money on gas and connect with many more customers.

By colorizing your pins on the map, you can see at a glance where you will make the most impact, and plan your day accordingly.

If you find yourself with some downtime, you can take advantage of the lead generation feature and add new appointments or find new prospects on-the-go.

Plus, logging your meeting information is no longer a tedious process since Badger syncs all your meeting info with your CRM right from the field. 

The cherry on top? At the end of the week, you’ll receive an automatically generated custom report of your activity so you can easily analyze your sales performance. 

Read on to discover the amazing features that make Badger much more than just a sales trip planner:

Create Shorter, Faster Sales Routes

Badger lets you select the accounts you want to visit and automatically generates the fastest, most efficient sales route

Saving time on sales route mapping and driving will give you more time to nurture new leads, meet prospects, and most importantly, close more deals. In fact, reps who use Badger save an average of 8 hours per week on planning, and meet with 2 additional clients or prospects each day.

Once you’ve created a route with up to 120 stops, you can go into Route Mode, where you’ll get turn-by-turn directions powered by Google Maps or Waze, guaranteeing you will never be late to an appointment. If at any moment while on the road you need to add an extra appointment or make a quick stop for food or gas, you’re all covered. You can easily add or delete stops and Badger will automatically re-optimize your route.


Easily Visualize Your Accounts

Badger’s Visualization options make territory management simple.

The colorize and filtering tools allow you to effortlessly plan your days. With a quick look at the map, you can visualize your top accounts, mass update information, see who’s generating revenue, and much more. 

Plus, filters are fully customizable, letting you visualize accounts based on priority, type, next step, or any other field you find useful.

Want to take action after viewing your accounts on the map? Just use the Lasso tool to select the accounts you want to visit, and voilà—you have an optimized route


Check In After Every Meeting

With the Check-in feature, you can log customer interactions as soon as they take place, making it easy to keep track of valuable information.

When creating a Check-in, you can select the type of customer interaction you had (i.e., meeting, phone call, email), write down your notes, and automatically sync the notes to your CRM, saving you time on tedious administrative tasks.

Since Badger is available across all devices, you can access this information while in the field. Imagine how many more deals you can close with the right information on hand!

Every Friday, you’ll receive an automatically generated report of all your field activity for the week, making it easy to see where to focus your time and plan your next steps.


Find New Leads Around You

Ever had a meeting get canceled at the last minute? With Badger’s Lead Generation tool that’s not a problem.

It allows you to search for prospects by business category and view their location and contact information.

So whether an appointment got canceled or you just have some spare time, you’ll find opportunities around every corner.

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Never Miss A Follow-Up

Studies have shown that 80% of deals need five or more follow-ups to close. With Badger, you can make sure you never miss a single one.

The Follow-ups feature lets you add a date for your next follow-up appointment, and set an appointment reminder.

With Follow-ups to keep you on track, you will never miss an opportunity simply because you forgot to contact a prospect.

Get Your Sales Team Aligned

As a member of a sales team, it can be hard to stay up to date with what other reps are doing. Badger’s team view makes collaboration easy. You can view the status of team member accounts, view territories, and access your team’s activity.

Managers get ‘Manager View’, which allows them to access team member Check-ins, territories, routes, and activity reports.

This information allows sales managers to understand what’s happening in the field and catch problems before they arise.

Managers are also able to rebalance their reps’ territories and access or edit their routes at any time. 

With a management tool like Badger, everyone on the team will be on the same page, regardless of where they are at in the field.

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Try Out the Best Sales Route Planner

Badger is the #1 sales rep route planner since it does much more than just planning routes. It helps field salespeople with every single aspect of their jobs, from prospecting to interacting with customers, to closing. 

On average, sales teams using Badger sell 22% more and drive 20% less.  The best way to see Badger’s value is by trying it out yourself. Start a free trial today!

Other Route Planners

When it comes to sales route planners, there’s no better option than Badger Maps. 

However, if you’re starting out in field sales and need to build simple routes or you don’t need your phone for navigation, there are some other good options you can try:

Google Maps

Price: Free

Main Features: Routing, Turn-by-Turn Directions, Live Traffic Conditions

Top Benefit: Easy to use

Although it was not designed specifically for sales, Google Maps is a go-to option for simple routing. It’s an easy-to-use and free route planner that’s available right on your smartphone. With just a few taps, you can create a route for travel by foot, car, bicycle, or public transport.

You can add up to 9 stops to your route, search for gas or food at any moment, and receive turn-by-turn directions with real-time traffic updates to remain on the quickest route to your destination.

As a sales route planner, Google Maps falls a bit short since it does not optimize routes with multiple stops, nor does it include features that help with other parts of the sales process, like customer data logging or lead generation. 

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Price: $99/month

Main Features: Sales Data Visualization, Embed Maps within Websites 

Top Benefit: Data Analysis

Despite not having a route optimization feature, BatchGeo is still a good option as a salesman route planner for a number of reasons.

BatchGeo’s biggest strength is its ability to map valuable sales information such as customers, leads, and assets. After creating a map, you can visualize it in a number of different ways to analyze your data more accurately and make informed decisions.

With BatchGeo, you can actually import your customers’ addresses and plot and route to your destinations, but it won’t be optimized. You’ll need to do it manually.

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Price: $0/month Starter, $30/month Plus, $60/month Pro, $90/month Enterprise

Main Features: Route Optimization, Data Visualization, Territory Management 

Top Benefit: Data Mapping and Visualization

With Mapline, you can simply copy and paste your spreadsheet data into their web-based software and create a map with all your customer data.

Mapline makes it easy to analyze trends using segmentation and filtering, so you can rearrange your sales territories and make strategic decisions based on your data.

Mapline also allows you to create optimized routes, so after analyzing and segmenting your data,  you’re ready to hit the ground running. The only drawback? You need to do it on your computer since they don’t offer a mobile app for now. 

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Price: Free

Main Features: Turn-by-Turn Directions, Traffic Notifications, Mobile Speed Checks, Carpool

Top Benefit: Traffic, Hazard, and Police Detection

Although quite similar to Google Maps, Waze has a lot of features that make it an option worth considering for salespeople trying to plan simple routes. 

The best thing about Waze is that it uses real-time user data to show real-time road conditions and information about potential hazards and police locations.  

With Waze, you can also plan trips in advance and decide on the best departure time based on traffic, which might prove useful for some salespeople.

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What is route planning in sales?
Route planning is a common activity in field sales. It involves creating routes to all the sales meetings scheduled for a certain day. To plan a route effectively, you need to optimize it to get to multiple stops in the shortest time, which can be done easily with a specialized route planner for sales reps.
How do you plan a sales route?
You can plan a sales route manually by calculating the distance between different points and deciding the order in which to visit them. However, this process is much easier when you use a sales route planner app like Badger Maps.
What is the best route planner app for sales reps?
The best sales route planner in the market is Badger Maps. Badger goes beyond planning optimized routes with 100+ stops, it also streamlines every single aspect of a field salesperson’s job.

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Badger Maps, the Highest Ranked App in Business to Business (B2B) Mapping Apps Category


Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

Badger Maps is the Leading High-Performer in Field Sales and the Only App Focused on B2B Sales in the G2 Grid "Leaders" section

Other Apps that are "Leaders" focus on Business to Consumer (B2C), Door to Door (D2D) or Retail Execution which is used to track order and inventory management, shelf space, end caps, and promotions.


See the potential return on investment you can get by using Badger Maps with your field sales team.

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