Why You’re Winning and Losing in Sales - Outside Sales Talk with Cian McLoughlin

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Why You’re Winning and Losing in Sales - Outside Sales Talk with Cian McLoughlin


Cian McLoughlin is the founder and CEO of Trinity Perspectives, a sales training and consulting company specializing in Win Loss Analysis and Sales Transformation. He is also a 20-year veteran of the B2B sales industry, including senior roles in some of the world's largest software companies. Additionally, Cian is the author of the Amazon best-selling book, “Rebirth of the Salesman.”

In this episode, Cian shares why it’s essential to ask for feedback from prospects instead of making assumptions when you lose or win a deal to better understand your win-loss rate.


Here are some of the topics covered in this episode:

  • Understanding where the gaps are in your pitch
  • How to understand and mitigate your prospect’s risk and uncertainty
  • Adapting as a salesperson as times change
  • Essential characteristics to be successful as a salesperson


More From the Guest:

Blog: https://www.trinityperspectives.com.au/blog/

LinkedIn: https://www.linkedin.com/in/cianmcloughlin/

Book: https://www.amazon.com.au/Rebirth-Salesman-World-Sales-Evolving-ebook/dp/B018HQV87C

Cian’s Youtube: https://www.youtube.com/channel/UC0HfDd-On6QGR0J7kfMwnRw



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