Roger Burnett is the founder of Social Good Promotions, Inc. a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes, while also donating marketing services to non-profit organizations. Roger also hosts the So, You’re in Sales? Podcast
In this episode, Roger encourages salespeople to establish a specific purpose before prospecting, in order to increase the rate of successful conversations.
Here are some topics covered in this episode:
Developing and showing what your brand stands for
How to find your best customers
Building a safe space for prospects
Creating activities and places to build trust with your customers