Purpose Driven Prospecting - Outside Sales Talk with Roger Burnett

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Purpose Driven Prospecting - Outside Sales Talk with Roger Burnett

Roger Burnett is the founder of Social Good Promotions, Inc. a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes, while also donating marketing services to non-profit organizations. Roger also hosts the So, You’re in Sales? Podcast

In this episode, Roger encourages salespeople to establish a specific purpose before prospecting, in order to increase the rate of successful conversations.

Here are some topics covered in this episode:

  • Developing and showing what your brand stands for
  • How to find your best customers
  • Building a safe space for prospects
  • Creating activities and places to build trust with your customers

More From the Guest:

His Book: Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact - https://www.amazon.com/Red-Goldfish-Promo-Promotional-Products-ebook/dp/B08HY78T79

LinkedIn - https://www.linkedin.com/in/rogerburnett/

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