Selling at the Executive Level - Outside Sales Talk with Steve Bistritz

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Selling at the Executive Level - Outside Sales Talk with Steve Bistritz

Steve Bistritz is the creator of SellXL, the leading research-based sales training solution for salespeople selling to C-Suite executives. He has over 40 years of high-tech sales and sales training experience and recently co-authored the 2nd edition of the bestselling sales book, “Selling to the C-Suite”.

In this episode, Steve explains the main differences between selling at the executive level and at other levels and shares the best way to get a face-to-face meeting with executives.

Here are some topics covered in this episode:

  • What you should do before even attempting to get a meeting with an executive
  • How you can identify the right executive within a company to target
  • What you need to do to be perceived as a trusted advisor by a senior executive
  • Go-to methods for creating compelling value propositions that drive your client to action

More From the Guest:

Selling to the C-Suite:

Watch his 2 minute video to find your right executive:


Phone: 404-256-1801

Steve's LinkedIn:

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