How to convince your manager to pay for Badger Maps in 3 steps

We both know Badger Maps saves you time and helps you sell more. 

And since Badger Maps pays for itself in gas savings, there’s no doubt that it’s a worthwhile investment.

But… wouldn't it be even better if your company paid for Badger? We’ve got you covered! 

Here are some simple steps to convince your manager that Badger Maps is a valuable tool that will bring a positive return on investment. 

We’ve gathered social proof, created conversation scripts, crafted email templates, and summarized Badger’s benefits to make your life easier and get a yes from your boss. You got this!

It all starts by getting your foot in the door. You don’t want to dump a lot of information on your boss and appear pushy. The best way to start a conversation about budget is to bring it up casually.

a. Highlight how Badger Maps helps you do your job better

Prepare the ground by letting your manager know how Badger Maps helps you perform at your best. 

Here are some pointers you can bring up:

• Getting the fastest routes

Badger Maps lets you quickly select your accounts for the day and automatically creates the fastest route, saving you 8 hours of planning time and allowing you to drive 20% less.

• Knowing where your customers & prospects are

Badger Maps shows all your leads on an interactive map. You can also create filters with customized data like priority, business type, location, and more. Get a smarter view of your territory and focus on your best opportunities.

• Capturing data from the field automatically

With Badger Maps, you can log customer interactions on-the-go including meetings, phone calls, emails, and more. Add notes from the field, and automatically sync info to your CRM. Badger also helps you keep track of your upcoming follow-ups.

• Accessing customer details on the road

Badger Maps allows you to access customer details from the field to stay on top of customer relationships and make informed decisions.

• Finding leads on-the-go

With Badger Maps, you can find new leads on-the-go based on location, industry, company name, and more, generating new leads in half the time.

Keep in mind the sales areas your manager values most and demonstrate how Badger Maps helps you in those areas. Remember to use personal examples and share your performance numbers.

For example, if one of your manager’s goals is to increase prospecting initiatives from reps, you could mention how Badger Maps’ places feature has helped you find new leads. The conversation example of how you can share Badger's value:

“I know that one of our priorities is to generate new leads. I’ve been using an app, Badger Maps, to find leads in my territory, and I was able to get X new leads per week. The app has many other helpful features, like route planning, customer data visualization, customer interaction tracking, and follow-up reminders. Overall, it helps me save time on planning and driving, keep better relationships with customers, and close more deals.”

b. Pitch the added value of setting up a team with Badger Maps

A great idea is to mention the added value of setting up a team with Badger Maps. Using Badger with your team will allow everyone to save time and money.

For this, you could say:

• Integrating Badger Maps with your CRM

Badger Maps has a bi-directional, real-time integration with the most common CRMs such as Salesforce, Microsoft Dynamics, Zoho, HubSpot, Insightly, NetSuite, and many more. This allows teams to send data back and forth to their CRM and sync data on-the-go. Teams using Badger Maps have increased CRM usage by 50%.

• Accessing team activity

The team view feature in Badger Maps makes collaboration easy. Reps can view the status of team member accounts, view territories, and access their team’s activity. Managers can access team member interactions, territories, routes, and activity reports.

• Balancing territories efficiently

Setting up a team in Badger Maps allows sales managers to view their entire team’s accounts on a map, making it easier to balance their reps’ territories and make strategic decisions. 

Here’s a conversation example of how you can bring up Badger's team value:

“I think Badger could be a useful tool for our team. It integrates with most CRMs and allows managers to view the entire team’s accounts on a map. It was really easy to learn how to use the app, plus they have a great customer success team. I’ll send you their team pilot info over email, so you can explore the app and see if we want to give it a try. ”

Most likely, your manager won’t be easily convinced if you just refer to your personal experience to pitch a new tool for the team. Your experience is very valuable, but you’ll also need to provide numbers and research. 

Be prepared to explain why you chose Badger Maps and not another route planner and sales management tool. You’ll need to show your manager that you’ve done your research and demonstrate a clear understanding of the other options in the market. 

The best time to send this email is the same day you had the conversation or the day after. Don’t let too much time pass because your manager will be less engaged and more likely to forget what you’ve discussed during your conversation.

Here’s an email template you can use for the recap:

Because managers are busy people, following up is essential to get an answer. Sending a well-crafted follow-up email makes the difference between getting ignored and getting what you want.

You don’t want to come across as pushy, so you should wait at least one week before sending your follow-up. On the other hand, you should send your email within 2 weeks because you don’t want your manager to forget about your conversation.

Here’s an email template you can use to follow up:

Conclusion

We know how stressful it can be to ask your boss for budget approval. It involves a lot of research, meetings, and following up.

We hope these conversation scripts and email templates make the process easier and help you convince your manager to get Badger Maps. 

Happy Selling!