6 Ways to Improve Sales Performance with Badger Maps

In today's competitive marketplace, it can be difficult for sales teams to attract and retain customers. Fluctuating markets, competitors breathing down your neck, and a lack of planning are all factors that can hinder sales teams looking to improve sales performance.

Salespeople have so much going on a daily basis from territory planning to meeting with clients that sometimes it can be difficult to keep up with all your work tasks.

That’s why to truly improve sales performance, sales teams need to be equipped with the right sales tools that will help them do their job to the best of their abilities. 

One such tool is Badger Maps, a route planner app specifically designed for salespeople.

Sales Performance

How Badger Maps Can Help Salespeople Improve Sales Performance

Badger Maps is a route optimization tool that allows reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.


"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue."

Brad Moxley

Business Development Manager, Cutter & Buck

With extra capabilities like lead generation and CRM integration, Badger Maps is the best tool for sales teams looking to improve sales performance. 

Let’s take a look at how!

Optimize your Sales Routes with Badger Maps

Speak to any high-performing field sales team and they will tell you the importance of route optimization. On average, field sales reps who don’t use route optimization software drive 2000 miles per month. With an efficient route optimization software, like Badger Maps, reps can reduce that number to 1600 miles. That’s an amazing 20% decrease in miles driven!

The leading route optimization app in the world is Google Maps, and for good reason. It’s easy to use, efficient, and gives reps the best route when going from A to B. However, for today's modern field sales rep, Google Maps isn’t enough

On any given day sales reps can have 20+ customers to visit. Relying on Google Maps to create the best multi-stop route, will end up causing more problems than it’s capable of solving. 

This is where Badger Maps comes in. Badger Maps is the best route optimization software for field sales reps as it allows them to create routes with up to 120 stops. 

With Badger Maps, the average sales team of 10 reps saves $11k per year in gas. They also sell $936k more the year, as they use that extra time to meet with more customers. Having the option to create a route with multiple stops will give reps the opportunity to easily plan for the week ahead. By having their routes planned out in advance, sales reps are able to spend more time with their customers.

improve sales performance

Badger Maps can help field sales teams optimize the time they spend on the road. Sign up for a free trial today and take your sales performance to the next level!

Drive 20% Less. Sell 20% More.

Find New Customers with Badger Maps Lead Generation Tool

The best field sales teams know the important role lead generation plays in their sales process. Finding new leads should not be something you do only once a month, it needs to be part of a continuous sales process. Without a healthy pipeline, reps will be left with no prospects to pitch and a negative impact on their MRR. 

Badger Maps comes with a great lead-generation feature that can help you find new leads in seconds. 

With Badger Map’s Lead Generation tool, sales reps can search for prospects by business category and view their location and contact information on the go.

Let's say you are selling dental equipment and you are looking for all the dentists in your territory. By typing the word dentists in the search bar, reps can find all the dentists in their territory which will instantly appear on their interactive maps.

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So whether you're on the lookout for fresh leads, an appointment got canceled, or you just have some spare time, you’ll find opportunities around every corner!

Listen to this Outside Sales Talk podcast episode with Dave Kurlan to learn how to drive sales momentum with effective prospecting!

Track Field Sales Performance with Check-ins

Life on the sales road can be hectic. Sales meetings can often be rescheduled suddenly and without warning, so it’s vital to always be prepared for whatever comes your way. The Badger Maps Check-in feature is a great way to take control of your sales performance management as it provides detailed information about all of your sales interactions. 

The check-ins are date and time-stamped events (like calls, meetings, etc.) that reps can log as soon as they take place, allowing both reps and managers to keep track of customer interactions so everyone is on the same page. Badger Maps also allows you to take notes and automatically sync those notes to your CRM, ensuring sales reps have all the information they need when talking to their customers. At the end of every week, reps will receive an automatically generated report of their field activity, helping them visualize where they need to focus their time and plan their next steps.

sales performance management software

Management will benefit from this great feature as well, as it enables managers to easily track the sales performance of their reps in the field. 

The Check-in Chart will allow managers to see trends in the overall number of Check-ins of their team members in the last 30 days.

With a clear overview of what’s happening in the field, managers and reps will be able to align more closely to ensure targets are being met and discover new ways for how to improve sales performance.

What is it that top-performing salespeople do differently? Check out our blog with tips from the likes of Dale Carnegie and Warren Buffet to learn how to become a top sales performer!


See the potential return on investment you can get by using Badger Maps with your field sales team.

Visualize Customer Data On-the-Go

When it comes to customer data, sales teams know how difficult it can be to have up-to-date, reliable information. Customer information can be stored on spreadsheets, emails, or even scraps of paper.

For reps out in the field rushing from one meeting to the next, making sure that data is easily accessible and readable is a must. Remember that there are unspotted valuable opportunities hidden away in your customer data.  Badger Maps can ease the burden for sales teams plotting their existing customers and new leads on a map. The Visualize tool makes territory management simple, allowing reps to effortlessly plan their days in the field. With a quick look at the map, sales teams can visualize top accounts, update information on the go, see who’s generating revenue, and much more.

You can also use the Colorize tool to see your pins as different colors and understand where your highest priority leads and customers are located versus your low priority accounts.

how to improve sales performance

Having access to important customer data on a map gives reps a complete overview of their customers’ locations and allows them to focus on the best opportunities.

Plus, filters are fully customizable, letting you visualize accounts based on priority, type, next step, or any other field you find useful.

Want to take action after viewing your accounts on the map? Just use the Lasso tool to select the accounts you want to visit, and voilà—you have an optimized route in seconds. Time is money for busy sales reps so any way they can get an edge during their day should be taken advantage of!

With the data visualization options Badger Maps provides, sales teams can develop a better strategy to manage important customer relationships and work more efficiently to increase sales performance and revenue.

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Mobilize your CRM

With Badger Maps, sales teams can mobilize their CRM, allowing them to access and update customer info directly from the field. This enables field teams to sync and leverage data in their CRM, all from their phone.  Badger Maps can integrate with leading CRMs such as Salesforce, Microsoft Dynamics, Zoho, HubSpot, Insightly, NetSuite, and many more.

By integrating Badger Maps with your CRM, sales reps working in the field can visualize all of their data on an engaging and interactive map. This shows reps exactly where their customers are and how best to prioritize them. 

With Badger Maps Bi-directional Integration, sales teams will be able to see all their activity in Badger Maps instantly in their CRM too.


“CRM usage increased more than 50% once our sales team adopted Badger”

Ken Buck

Regional Sales Manager, Danaher

Read the story of how Danaher increased CRM usage by 50% with Badger Maps!

Follow-Up to Close the Deal

Once you’ve met with your customers it’s important to give them some time to make their next move. Making a purchase can require serious thought and consideration and giving prospects some space after your initial meeting can ensure they are comfortable with the decision they make. 

With this in mind, it’s important for salespeople to know how to effectively follow-up with prospects. Knowing when and how to follow up with prospects can make all the difference in closing your deals.

how to improve work performance

Studies show that 80% of deals need 5 or more follow-ups to close. Badger Maps can help you make sure you never miss a single one.

The Badger Maps Follow-up feature is designed to help you keep track of who you need to reach out to by setting up follow-up reminders. That way you can prioritize your accounts based on the last time you’ve contacted them. This ensures you’ll never miss an opportunity because you forgot to contact a prospect on time.

A good follow-up strategy is key to closing a sale. Badger Maps streamlines this crucial step in the sales process, helping you to improve work performance and close more deals.

Follow-ups can be one of the most challenging aspects of the sales process. Check out our video with Badger Maps CEO, Steve Benson, to master the art of the follow up!

Let Badger Maps Help with Sales Performance Optimization!

As we’ve seen, Badger Maps can help sales teams improve sales performance in a multitude of different ways. From optimizing their routes, to ensuring they are meeting their most important clients, to integrating with their CRM, Badger Maps is the #1 sales tool for sales teams. 

Want to take advantage of all these great benefits and more? Sign up for a free trial or schedule a demo with our team today!

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