Bob Moesta is the co-founder at The Re-Wired Group, a design firm in Detroit, Michigan. Bob has developed & launched over 3,500 products and sold everything from design services, software, and houses to consumer electronics, and investment services. He’s also an adjunct lecturer at Kellogg School at Northwestern University and lectures on innovation at Harvard and MIT.
In this episode, Bob discusses top practices from his book - Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress.
Here are some of the topics covered in this episode:
Find out what causes people to buy
How to use the language that gets prospects to buy
Understanding why customers make a switch to a new product
The 4 forces of progress that impact how people buy