Paul Cherry is the founder of Performance Based Results, which provides companies with customized sales workshops, coaching, and leadership programs. He has worked with more than 1,200 organizations, including 175 of the Fortune 500. His top-rated bestseller, Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants is one of BookAuthority’s “100 Best Sales Books of All Time”.
In this episode, Larry and Steve will be discussing the importance of asking the right questions during the sales process.
Here are some of the topics covered in this episode:
How to gain control as a Salesperson
Why you should always have a purpose when visiting a prospect
Why salespeople should focus on the past and future, not the present