Jason Cutter is a sales expert in using authenticity to grow your sales career and bring real value to prospects and customers. As the CEO of Cutter Consulting Group, a firm that offers B2C and B2B services, he is also the intelligent author behind “Selling with Authentic Persuasion,” a book that helps salespeople learn how to focus on their customers’ needs first.
In this episode, Jason discusses how to use the concept of authentic persuasion to build strong relationships with customers and close deals organically.
Here are some of the topics covered in this episode:
Utilizing authenticity to build trust with prospects
Understanding prospects’ pain points and challenges
Employing intangibles to maintain control of the conversation
Providing value to prospects in every call
About the Guest:
Initially graduating from the University of California, Santa Cruz with a Marine Biology degree, Jason Cutter went on to receive an MBA from the Southern New Hampshire University. With no formal sales training, Jason claims that’s why he learnt how to actually sell with authenticity and care, eventually landing his first sales job at 27 years old. Currently the CEO and Founder of the Cutter Consulting Group, Jason is also the host of the Authentic Persuasion Show, where he helps salespeople be more effective in their careers.