Creating a Win-Win Solution with Consultative Selling - Outside Sales Talk with Melinda Emerson

Melinda Emerson, also known as the SmallBizLady, is a sales expert who has dedicated her career to end small business failure. Using her 20 years of experience as an entrepreneur, She has taken all that she’s learned to educate people on all things small business. Melinda is also a bestselling author and runs a consulting firm.

In this episode, Melinda talks about the essence of understanding your customers and tailoring your solutions to their needs to create win-win solutions.

Here are the topics covered in this episode:

• How salespeople should protect their relationship with customers
• Focus on existing customers because they’re going to keep your retention rate high
• Sales and marketing should work together in order to build a strong customer base
• Work to learn and understand your customer’s challenges and roadmap

More From the Guest

SmallBizLady on social media

LinkedIn: https://www.linkedin.com/in/melindaemerson/

Book: https://succeedasyourownboss.c...

If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters!

Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.

Are you in? Subscribe to Badger Maps’ newsletters now!