Melinda Emerson, also known as the SmallBizLady, is a sales expert who has dedicated her career to end small business failure. Using her 20 years of experience as an entrepreneur, She has taken all that she’s learned to educate people on all things small business. Melinda is also a bestselling author and runs a consulting firm.
In this episode, Melinda talks about the essence of understanding your customers and tailoring your solutions to their needs to create win-win solutions.
Here are the topics covered in this episode:
How salespeople should protect their relationship with customers
Focus on existing customers because they’re going to keep your retention rate high
Sales and marketing should work together in order to build a strong customer base
Work to learn and understand your customer’s challenges and roadmap