When juggling multiple tasks, manually planning your day becomes a chore.
Yet planning is crucial for professionals working in industries such as field sales, delivery, and fleet management.
While there’s no getting rid of planning, you can use route planning software to cut out the busy work and maximize your success in 2021.
Along with staying competitive, route planning software helps you develop to your full potential by enabling you to quickly plan your days with no added stress. With all the time you save on planning, you can spend more time getting the job done.
To write this blog, we asked a number of leaders from various industries, including field sales and delivery services, to name their favorite route planning tool. With that information, we’ve compiled a list of the most frequently mentioned software along with valuable information such as:
Route planning is the process of creating a route that allows you to make all your stops in the shortest amount of time.
This process can be done manually, but it’s time-consuming and gets very complicated very quickly. When planning, you have to take in your desired arrival time, how long it takes to get between stops, traffic conditions, etc. The most efficient option is to use a specialized route planning software that automatically creates the best route for you.
Yet, the most useful route management software lets you do much more than just plan a route. Case in point: Badger Maps, the number one route planner software for salespeople.
In addition to route optimization, Badger is designed to streamline every single part of the sales process for field salespeople. From prospecting to following up, Badger’s features allow you to get the most out of your day and not let anything slip through the cracks.
Planning your optimized routes in advance is crucial if you want to maximize your efficiency.
Route planning saves you both time and money by cutting down drive time, saving you money on fuel costs, and freeing up more time for you to get your job done.
When you use route planning software, the benefits go beyond what you would gain from manually planning routes. Most route planning software includes additional features that cater to specific industries and enable you to streamline your processes.
By planning routes using route planning software, you’ll also benefit from:
Navigation and real-time traffic updates to guarantee you're always on the fastest route
The ability to adjust your schedule at any moment and stay on track
Account visualization on a map so you can make informed decisions and react quickly to any changes
Price: $49/month Business, $95/month Enterprise (7-day free trial & 30-day team pilots available)
Main Features: Route Optimization, Visualize, Prospecting, Check-ins, Follow-ups
Top Benefit: Features made specifically for field sales
In terms of route planning software for sales, Badger Maps is the best field sales planner on the market. By using Badger as a route optimizer, salespeople spend 20% less time driving and sell 22% more.
However, Badger Maps does more than just optimize routes. You can use Badger as an all-in-one tool for optimizing routes, planning your day, accessing your CRM data in the field, and managing territories. All of this makes it easier to stay on top of client relationships and make informed decisions at any time.
Badger’s sales-specific features such as check-ins, follow-ups, and prospecting tool allow you to keep track of key customer information and never miss out on an opportunity to close a deal.
Price: $17.10 per driver/month Starter, $26.10 per driver/month Business, $35.10 per driver/month (Prices for Billed Annually)
Main Features: Route Optimization, Live Tracking and ETA, Real-time Order Tracking, Analytics
Top Benefit: Multiple order parameters supported
OptimoRoute is a dynamic route planner that is useful for many industries, including sales.
Their primary function is planning and optimizing routes that are accessible via the web or smartphone. Yet, OptimoRoute does much more.
Boasting over 50 features, you can adjust routes at any moment, keep track of reps working in the field, and plan routes for multiple days. OptimoRoute also has a number of features that are useful for those working in the delivery or logistics industry.
Main Features: Sales Data Visualization, Embed Maps within Websites
Top Benefit: Data Analysis
Despite not having a route optimization feature, BatchGeo is still a great sales route planner for a number of reasons.
BatchGeo’s biggest strength is its ability to map valuable sales information such as customers, leads, and assets. After creating a map, you can visualize it in a number of different ways and then make informed decisions about how you want to use the data.
With BatchGeo, you can still import your addresses and plot and route your destinations, they will just not be put in an optimized order.
Price: $45 per user/month Annual Plan, Contact for Enterprise Pricing
Main Features: Route Optimization, Territory Management, Geographic Searching and Analysis
Top Benefit: Ability to visualize Salesforce data
If you use Salesforce as a CRM, Geopointe may be a great route mapping software for you.
Geopointe makes it easy to visualize your Salesforce data on a map, create optimized routes, and plan next steps. Along with territory management features, Geopointe also has a number of features designed for sales professionals.
Geopointe is not a stand-alone solution, so if you are looking to get all the capabilities out of the software you must be using Salesforce as your CRM.
Price: Free up to 20 stops, €35/month RouteXL 100, €70/month
Main Features: Route Optimization, Data Import
Top Benefit: Easy to import data
RouteXL is a great route planner for delivery drivers. It’s especially useful for small businesses since it allows you to create a route with up to 20 stops for free.
You can create routes by manually adding destinations or by importing your spreadsheets. Once you input data, RouteXL automatically optimizes your route. You can then share your route and export it to a navigation app.
An easy-to-use no-frills delivery route planner, SpeedyRoute is a great option for those looking for a tool on the simpler side. With a recently updated interface, Speedy Route is easier to use than ever before.
Available worldwide, Speedy Route optimizes routes for you and has a timeboxing feature that guarantees you reach a specified destination at a pre-set time.
You can also use drag-and-drop location reordering at any time, so you always have full control of your route.
Price: Free for Bootstrap, $209/month Growth, $375/month Premium
Main Features: Route Optimization, Live Traffic Updates, Store Locator, Customized Maps
Top Benefit: Highly customizable maps
Flightmap is a routing software that allows you to create highly customized maps. Flightmap integrates your route, inventory, invoice, and client communication. By aggregating the best mapping APIs in one platform, they minimize any disruptions and delays.
While there is no mobile app available, you can download the maps to your smartphone to access online and receive turn-by-turn directions.
Price: Individual - Free up to 10 stops, $20/month for larger routes
Team - $40/driver/month Dispatch, $60/driver/month Recipient, $100/driver/month Premium
Main Features: Route optimization, Create accurate ETAs, Real-time tracking
Top Benefit: Accurate ETAs based on driver’s history
Another basic and easy-to-use multi-stop delivery route planner, Circuit is a reliable option.
Circuit optimizes routes and even creates delivery ETAs based on a driver’s previous deliveries and drive times. Drivers are also able to label stops and pickups as “priority” or “time-sensitive” to guarantee deliveries are on time.
Managers can use Circuit to keep track of drivers based on their previous stop and view multiple drivers at the same time.
Price: Starting at $49/month/vehicle, Additional Pricing Available on Request
Main Features: Route Optimization, Order Management, Customer Notifications
Top Benefit: Ability to input customer receiving window
WorkWave Route Manager is a delivery route optimizer that enables users to create around specified time windows.
Once you create your route, you still have full control over it and can reorder stops at any moment. You can also use the “best fit” feature for assigning any last-minute deliveries.
With the app, drivers can keep managers updated on their progress, share proof of delivery, check-in at stops, and much more. Overall WorkWave Route Manager is a great software that both drivers and managers will benefit from.
Price: $300/year for up to 3 users, $100/user/year for additional users
Main Features: Route Optimization, Turn-by-Turn Navigation, GPS Tracking System
Top Benefit: Can optimize routes with 100s of stops
RouteSavvy is a delivery route planner best suited for small to mid-sized fleets of up to 100 vehicles.
RouteSavvy is easy to use and allows you to create two different types of routes. You can either create a roundtrip route or a start-to-finish route. You’re able to view multiple routes on the screen at the same time for a better view of your territory.
Turn-by-turn navigation is available through the app or directions can be downloaded and printed.
Price: Free, $20 per month/resource Basic, $30 per month/resource Premium, $49 per month/resource Advanced, Enterprise pricing available upon request
Main Features: Route Optimization, Automated Real-time Resource Allocation, Proof of Delivery, Real-time Tracking
Top Benefit: Real-time updates
To cover all your bases in an industry as complicated as logistics and trucking, you need to invest in a route planner that goes beyond just the basics.
LogiNext Mile is an all-in-one solution with features including route optimization, automated resource allocation, and delivery associate management, allowing you to take charge of your entire process.
With a more streamlined process, you’ll complete more orders, lower costs, and increase customer satisfaction.
Main Features: Route Optimization, Intelligent Clubbing of Orders, Transparency in Operations
Top Benefit: Order Management Features
A comprehensive solution, Locus does much more than just optimize routes. By using deep machine learning, Locus lets you streamline your distribution process by intelligently clubbing and sequencing orders, then allocating deliveries to the correct driver.
Locus also allows you to keep tabs on your drivers and alerts you of any route deviations and unnecessary stops, enabling you to keep customers informed on the arrival of their delivery.
Main Features: Turn-by-Turn Directions, Live Traffic Updates, Point of Interest Search
Top Benefit: Ability to discover independently owned points of interest
If you’re looking to plan an epic road trip, Roadtrippers is the route planner for you. Available as a web-based application and mobile app, Roadtrippers allows travelers to plan a road trip with up to 150 stops.
With Roadtrippers, travelers can estimate their total gas costs before they hit the road and discover unique independently owned points of interest to stop along the way.
Once you create a route on Roadtrippers, you can sync it to the Roadtrippers app where you’ll receive turn-by-turn directions and live traffic updates.
Main Features: Offline Maps, Offline Search, Offline Navigation
Top Benefit: Offline navigation
When traveling to a new place, getting lost can be a huge deal. Luckily, with Maps.me you have offline maps and navigation at your fingertips.
Maps.me allows you to download maps and create navigation routes for travel by foot, car, bicycle, or public transport. Additionally, the app also features a number of travel guides so you enjoy traveling without the stress of looking for wifi if you make the wrong turn.
Main Features: Routing, Turn-by-Turn Directions, Live Traffic Conditions, Street View
Top Benefit: Easy to use
Google Maps is a household name for a reason. It’s an easy-to-use route planner that’s available right on your smartphone. With just a few taps you can create a route for travel by foot, car, bicycle, or public transport.
You can add up to 9 stops to your route, search for gas or food at any moment, and receive turn-by-turn directions with real-time traffic updates to remain on the quickest route to your destination.
As a route optimizer, Google Maps falls a bit short since it does not optimize routes with more than one stop.
Main Features: Real-time Traffic Updates, Point of Interest Search, Hotel Booking
Top Benefit: Ability to create simple routes and find points of interest along the way
The first commercially available web mapping software, MapQuest is the original road trip route planner. MapQuest is a simple routing tool that is great for making simple routes and locating intermediate stops such as gas stations, restaurants, and grocery stores.
MapQuest is available on your smartphone where you can receive turn-by-turn directions and live traffic updates. You can also conveniently find and book hotels near you directly from MapQuest.
Main Features: Turn-by-Turn Directions, Traffic Notifications, Mobile Speed Checks, Carpool
Top Benefit: Traffic, Hazard, and Police Detection
Waze is often compared to other popular routing software such as Google Maps, which makes sense since Google bought Waze back in 2013. Despite that, Waze still has a lot of features that differentiate it from other routing apps.
What sets Waze apart is its use of real-time user data to provide you with current road conditions, as well as police and hazard detection.
With Waze, you can also plan trips in advance and decide on the best departure time based on traffic, making it a great road trip companion.
Easy to use
The app can be distracting
User-based Data for traffic, hazard, and police detection
Main Features: Route optimization, Locate nearby campgrounds, Estimate fuel cost
Top Benefit: Campground Locator
The Dyrt trip planner is a great tool for outdoor enthusiasts. The Dyrt allows you to plan a road trip or choose from one of their suggested trips. When planning your route, you can find campsites near your stop and read reviews for each site.
Once you create your route, you can export your itinerary to share with travel mates and export to Google Maps to receive turn-by-turn directions.
Using route planning software can differentiate you from competitors. By adopting the right route planner, you’ll ultimately save time and money by cutting down planning and drive time - allowing you to accomplish more each day.
The tricky part? Choosing the right software for your business needs. There are tons of options out there so it’s better to do your research than run the risk of spending money on a route planner that isn't the right fit.
If you work in field sales, the decision is clear. Badger Maps is the best route planning software in the market. Plus, it’s the only tool that offers all the features a field salesperson needs to streamline every single part of their job.
What is the difference between routing and scheduling?
Routing is the process of creating a particular path or direction for travel while scheduling is the process of arranging when you will make a particular stop. When you plan your route yourself, you don’t automatically get the fastest route. You have to actually optimize the route to get the fastest route to your appointments.
How does route planning software work?
Route planning software works by using an algorithm to determine the optimal order of your stops to guarantee you visit all your stops in the shortest amount of time.
What software should I use for route planning?
It depends on the types of routes you need to plan. There are specialized route planning apps for any kind of route. For example, Badger Maps specializes in routes for field sales while Google Maps specializes in everyday routing.