The Importance of Route Mapping

By Liz Kaczmarek

Posted in Product


Arguably the most frustrating part about working in sales is the countless time spent between meetings with potential clients. Time spent driving back and forth across the city, going out of your way, getting lost and wasting valuable time that could instead be spent locking down a business deal. Although some downtime between meetings with potential clients will probably always occur, using a route mapping app can decrease this time and increase your productivity by a huge amount.

Badger Maps is working to solve this problem and in turn make your business more successful and more profitable through sales route optimization. The Badger Maps app allows salespeople to visualize exactly where their potential clients are located on an interactive map. Sales route mapping allows you to figure out where these locations are in relation to one another, as well as which possible leads are the closest to you currently. When you have a visual representation of where the various places you need to be throughout the day are located, you can strategize a path of travel before you leave the office. This helps to alleviate the problem of driving back and forth between locations in a scattered way and makes sure you are making the most out of your time.

Route Mapping apps also help to ensure you appear professional and on top of your game at all times by preventing tardiness. If you can see exactly where a potential client is located and figure out a route to reach them before you are already out on the town, you will be less likely to be thrown off or confused by how to get to their office or where to park. By knowing exactly where you are going and exactly how to get there, you reduce your chances of making a bad first impression by being late or flustered because you were rushing to get there on time.

What it comes down to is this: failing to plan is planning to fail. You want to make sure you are talking to as many potential leads as possible and making the most out of your time every day. Badger Maps route mapping technology will help you achieve this and will make you an even better salesperson than you already are.


Badger Maps, the Highest Ranked App in the B2B Sales Mapping Apps Category


Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

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