Cutting-edge sales tools are now almost a requirement for highly-successful salespeople. In such a competitive landscape, any edge over your competitors needs to be taken. 

One such sales tool that can give you that edge is a sales mapping software. 

This type of tool can allow you to optimize your sales routes, design your territories, visualize important data points, and generate new leads. Having all the relevant data about your accounts at hand allows you to fully understand your territory while making strategic decisions on-the-go.

One study from the Harvard Business Review showed that by optimizing your sales territory you can increase your sales by up to 7%. This can be easily done without adding more resources or changing strategies, providing you with ample opportunities to increase productivity, focus, and efficiency.

Wtih an effective sales mapping software solution in their toolbox, sales teams can reach new heights with their performance.

Read on to find the best sales mapping software that will show you just how to do that!

Badger Maps, the Highest Ranked App in the B2B Sales Mapping Apps Category

Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

What is Sales Mapping Software?

Sales mapping software is a business solution that can allow sales teams to visualize and analyze their territories, integrating sales data with geolocation on an easy-to-use map. 

It’s mainly used by sales managers and field salespeople to design territories and optimize their sales routes, helping reps manage their time in the field with better routes and more efficient schedules.  

It also allows them to visualize leads, customers, and territories on a map. It even helps sales reps manage time in the field with better routes and more efficient schedules.

Not all sales mapping tools are alike and different software have different use casees, meaning you want to make sure you get the right tool for the job. 

Some apps are designed specifically for field sales teams – like Badger Maps.

Other apps may focus on features like designing territories and dividing them up across sales reps on a team. A few great examples of sales territory mapping software are: Xactly Alignstar and Alignmix, although they may be more suited to sales reps who heavily rely on data to make more informed decisions.

So before you go out and spend your money on the first mapping software you come across, it’s important to inform yourself on just the type of sales software you need.

You can use mapping software to easily visualize:

• Where customers and leads are located
• How customers are distributed across target territories
• How territories are distributed across individuals in a sales team

There are a variety of different tools ranging from non-technical tools (simple map overlays) to more intricate options. A feature to look out for is an advanced sales territory optimization software with CRM integration. This could be a game-changer for your sales team as it can give you access to important customer information while you are working in the field..

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Why Should You Use a Sales Mapping Software Tool?

Using a sales mapping software tool can help sales reps by giving them a clear overview of their sales territory, allowing them to easily distinguish how to make most of their time and resources. This can help them plan more efficiently and ensure they stay competitive in the field.

By using a sales mapping tool, you can:

• Have a clear and evenly distributed territory 
• Easily distinguish profitable areas from fruitless ones (Focus)
• Conduct efficient sales planning
• Efficiently utilize time and resources

To improve your productivity, you should choose a sales mapping software with advanced features. Optimizing your territory management helps you get ahead quicker. These high-tech tools can help you:

• Meet more clients while saving fuel and mileage costs (with route optimization) 
• Manage sales reps (with team management features)
• Track and analyze sales activities (with custom reports)

It’s never been easier to increase productivity and sales by using a sales mapping tool that automates repetitive tasks.

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How do you Choose the Right Sales Mapping Software for Sales Territory Mapping?

The right sales mapping software for you will depend on many factors. This includes things like your budget, goals, types of customers you serve ( B2B, B2C, Enterprise, etc), and business size.

Below we’ll cover the best sales mapping software, with both free and paid options. There are some free tools available - BUT there are not many options for free sales mapping software with highly sophisticated features.

Some of these tools offer “freemium” options with free basic sales mapping features. However, if you need a sales mapping app that solves all your problems, you should definitely consider a paid subscription.

If you need free sales mapping software for budget reasons, make sure you take advantage of the free trials that some of these tools offer. 

When choosing the right sales mapping software, consider all the features and integrations offered. Also, pay close attention to their “best for” section. This way you’ll surely choose the best sales mapping software for your specific needs.

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The 12 best sales mapping software tools

1. Badger Maps

Price: $49/month Business, $95/month Enterprise (Free 7-day trial) 

Best for: Field sales teams of all sizes, individual field sales reps working in B2B sales

Main Features: 

• Route planning, optimization, and prioritization for field sales
• Scheduling sales calls
• Sales territory mapping
• Data collection and check-ins from outside sales activities
• Sales territory visualization, filtering, colorization, heat mapping
• Lead generation
• Custom sales activity and map visualization reports
• CRM integration
• Follow-up reminders
• Live traffic updates
• Calendar integration
• Mileage tracking, sales & routing stats

Badger Maps is the best sales mapping software for field sales teams.

With features for sales territory mapping, route planning, optimization, and more, Badger Maps is an all-in-one tool that allows you to drive 20% less and sell 22% more.

Field sales teams use Badger Maps to manage and visualize their territories, focus on their best customers, and build optimized routes and schedules.

Customer data visualization and advanced reporting features make it easier than ever to understand your sales territory, ensuring you have all the data at hand when dealing with important accounts.

Badger Maps route planner also enables a two-way, real-time integration with the most common CRMs (such as Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, NetSuite, and more) transforming your current CRM into a mobile CRM solution.

Using the mobile app, you’ll be able to take meeting notes on-the-go and instantly sync them with your CRM. 

Based on data from the average sales team, a single rep can save up to $8,800 a month just by using Badger Maps. In fact, this highly-effective customer mapping software pays for itself just through gas savings.

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2. Xactly AlignStar

Price: Quote-based plans. Pricing information is available only upon request

Best for: Sales teams at large enterprises and medium businesses

Main Features:

• Interactive, map-based interface
• Thematic maps
• Predictive analytics
• Optimizer and “what if” scenario analysis
• Custom layers

Alignstar is a sales mapping software that salespeople can use to design, automate and optimize territory management, enabling them to uncover hidden opportunities in their area that they may not have found otherwise.

Features like Optimizer, Territory Expert and Thematic Mapping can help salespeople distribute their opportunities across their territory, helping them increase efficiency as they look for the smartest ways to work canvass new prospects.

Sales managers can also use AlignStar to visualize customers' and prospects' data. With access to enhanced analytics, managers will be able to pinpoint the best untapped opportunities in their area that will lead to an increase in sales.

Their interface is quite dated, something which can cause problems for salespeople who are used to working with more user friendly and aesthetically pleasing software.

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3. BatchGeo

Price: Basic mapping features are available for free. BatchGeo Pro: $99/month

Best for: data analysts, marketers, real estate firms, journalists, sales teams

Main Features: 

• Embed maps within a website
• Sales data visualization

BatchGeo is a sales mapping tool that allows users to view spreadsheet data on a map.

With free basic mapping capabilities for sales territories, this tool is great for copying data and providing an informative, colorful map. You can also use it to build maps for your website.

However, the features are limited to mapping sales information (customers, leads, and assets), and lacks key features such as turn-by-turn directions, local traffic analysis, and CRM integration, all which are vital for top field sales professionals.

Although turn-by-turn directions are not provided, BatchGeo will work with an existing GPS on your smartphone to track your location. These maps can be emailed to managers or other team members, meaning managers can dispatch routes from the office, and reps in the field can share routes between themselves. Users can also create multiple maps and store them on their device for future use.

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4. Maptitude

Price: Online Subscription - $495, Desktop Subscription - $695, Desktop no Subscription - $995, Enterprise Subscription - $9995

Best for: Data analysts 

Main Features: 

• Map creation
• Spatial analysis
• Census Data Integration

Maptitude’s GIS software is designed to build custom maps for sales territories, help reps communicate, and analyze geographic information.

With this tool, you can use spreadsheet data to create maps and see how geography affects your business. Recent updates to the Territory manager feature have simplified the process of switching between multiple territory layers on the map, meaning salespeople can track different data points individually.

Users also have the option to select and filter map features, delete map layers, add multiple data spreadsheets to their map, and add new thematics and analytics to their existing map.

Maptitude’s main advantage is that it comes with a library of global maps at your disposal. They pride themselves as using the most up-to-date geographic and demographic information, ensuring salespeople are fully equipped with the data they need. 

Although they do offer certain important features such as route optimization, the features specifically for salespeople are limited. Maptitude is best used as a tool for data analysts.

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5. eSpatial

Price: Mapping - $1495/year/user, Mapping & Routing - $2495/year/user, Mapping & Territories $4995/year/user

Best for: Sales and marketing teams of all sizes

Main Features: 

• GIS 
• Heatmap
• Location intelligence
• Sales enablement
• Salesforce automation

eSpatial is a cloud based mapping software that allows users to visualize and analyze their data by converting spreadsheets into maps and graphs. As eSpatial is a GIS software, salespeople can use their collected data to understand trends and patterns that develop in their territories.

eSpatial comes with a wide array of features including route optimization, territory management, proximity analysis, and heat maps.

In 2022 they released their eRouting feature which allows users to strategically select the most suitable customers to visit at any given time and create an optimized schedule that aligns with both your availability and your customers.

Features such as these will help salespeople manage their sales activity, visualize their data, and plan their routes.

If you need a sales mapping tool that integrates with your CRM, keep in mind that eSpatial only integrates with a limited number of CRMs, something that could cause problems for salespeople looking to maximize their time in the field.

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6. Map Business Online

Price: Standard - $500/user/year, Pro - $900/user/year, Online training and help with map development and data analysis are available as consulting services for hourly rates.

Best for: Sales, marketing, and resource management teams

Main Features: 

• Business map visualization
• US sales territory maps
• Basic market analysis tools
• Optimized route planning
• Access to premium content layers

MapBusinessOnline is a cloud customer mapping software where users can organize, visualize and analyze their business data geographically on a map, helping them leverage their customer data points to make informed, customer-centric decisions. This piece of software can be used to manage sales territories, explore new markets, and optimize logistics.

Their data visualization features are some of the best around with users being able to create heat maps or color codes when dealing with important customer information.

MapBusinessOnline can be a great solution for someone who only needs a relatively simple mapping tool, however if you’re a salesperson trying to maximize productivity, you’ll benefit more from an all-in-one sales tool with a wider selection of features.

The interface is also quite outdated and not easy on the eye, which can be a drawback as salespeople are looking for ways to enhance their workflows, not distract them.

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7. Yellowfin

Price: Quote-based plans. Pricing information is available only upon request

Best for: Enterprise analytics, data analysts, developers, software companies, analytical application developers

Main Features: 

• Data storytelling and collaboration
• Data exploration and visualization 
• Automated data discovery

If you’re looking for mapping software that is easy to use and has a clean interface, Yellowfin is the tool for you.

It combines action-based dashboards, automated data discovery, AI assisted analytics, and data storytelling into one integrated platform. This helps you extract value from your data.

The dashboards feature allows users a great way to visualize and understand their data, delivering automated insights that you can immediately implement in your workflows.

This Business Intelligence (BI) and Enterprise analytics tool doesn’t offer features specifically for salespeople. However, you should still consider using Yellowfin if you’re a data analyst, developer, or if you just want a great analytical experience.

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8. Geopointe

Price: Annual plan - $70/month/user

Best for: sales, operations, and marketing teams and executives

Main Features: 

• Geographic Searching & analysis
• CSV layers
• Actionable data

Geopointe is a location intelligence and mapping software designed for sales, service, and operation teams. It works by enhancing the capabilities of your Salesforce CRM through geospatial and location-based features, allowing users to analyze and manipulate data to improve their processes.

With that being said, Geopointe may be more useful for a sales operations team than an individual sales rep. With features such as geographic analysis, scheduling, territory optimization and management, Geopointe can be a great territory management software for operations teams looking to improve the effectiveness of their reps in the field.

Geopointe does offer many features for salespeople, including route optimization, territory management, heat maps and analytics. However some of these features are sold separately as add-on features, which come at an increased cost.

If your sales team uses Salesforce CRM, this sales mapping tool might be a good choice for you. However this is one of the biggest drawbacks of Geopointe as it forces users to integrate with Salesforce. As many salespeople work with different CRMs, this will mean that Geopointe simply isn’t compatible for them.

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9. Maptive

Price: 45 Day Pass - $250, Pro -$1,250 / year, Teams -$2,500 / year

Best for: Companies in real estate, sales, supply chain, and more.

Main Features: 

• Marker grouping tool
• Sales territory maps
• Visualize proximity data
• Export a map image
• Map filter tool
• Route planner and optimized directions

Maptive is another great tool to build custom maps and understand your geographic data.

With this mapping software, you can transform any spreadsheet data into a customized Google Map in minutes.

Once your data is uploaded you can create heat maps, color-coded pin maps, territory maps, demographic maps, and optimized routes with directions.

They have an automated territory creation and optimization feature due to be released in late 2023 which will use the power of AI to allow users to generate the most accurate territory maps based on the data they collect.

Compared to other sales mapping tools, Maptive is quite expensive and may not provide enough value for smaller field sales teams.

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10. SmartDraw

Price: Single user - $9.95/month/user, Multiple users - $8.25/month

Best for: Contractor, architects, business executives, project managers

Main Features: 

• Intelligent formatting
• Designer templates
• Integrations with Microsoft 365, G Suite, and Atlassian stack

SmartDraw is different from all the other mapping software tools in this list, as it provides users with innovative ways to visualize their data by creating territory maps, funnel charts, diagrams, and other types of visuals.

You can use it to map floorplans, buildings, events, and business processes. You can create custom templates that you can share across your team, ensuring everyone is maintaining a consistent design standard as they collaborate on different projects.

It has won awards for its ease of use, combined with its low price makes it an attractive option for users looking to enhance their data visualization processes.

While it doesn’t offer solutions for sales productivity, territory management, or data analytics, SmartDraw is one of the best tools out there for creating designs and drawings.

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11. GeoMetrx 

Price: Quote-based plans. Pricing information is available only upon request

Best for: Franchise organizations, retailers, commercial brokers, restaurants, marketers, and sales teams

Main Features: 

• Thematic maps
• Custom reports
• Map customization

GeoMetrx is a sales territory mapping software with features for franchise territory map making, retail site selection, and territory building.

Like most of the other mapping apps in this list, this tool transforms static business data into dynamic maps that can be used to define sales territories.

You can upload your own data or use the demographic datasets available in Geometrx.

Users can visualize their customer data on a map to align their sales territories, perform market analysis, and more with their data driven analytics. 

Salespeople can work with insights derived from accurate shopper data, ideal business locations, climate data, and various other influential data factors to make informed decisions. 

Although they do provide a lot of mapping options, as an all-in-one sales tool its features are limited.

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12. AlignMix

Price: In-house use (not consulting use) - $1,700 per user per year, Consulting License: $5,000 per user per year

Data loading support and some features are sold as add-on features.

Best for: 

• Sales teams of all sizes in pharma and related industries

Main Features: 

• Custom maps
• Thematic maps
• Zip Code Shapes and Demographic Data
• Export To Google Maps or Tableau
• Batch Export

If ease of use is a priority, it might be worth looking into this “premium” mapping tool.

AlignMix is a sales territory mapping solution that helps salespeople design territories and organize geographic areas across their team.

Although AlignMix is a little more expensive than other tools, it is known for its modern user interface that leverages state of the art technology to provide a great user experience.

However, keep in mind that other apps’ training sessions (for help with data loading) and premium features may only be offered as pricey add-ons.

As it doesn’t have any specific routing features, it’s not an ideal tool for sales reps working in the field. AlignMix works best for sales operations teams who need to design and create maps for their sales teams.

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Conclusion

Utilizing sales mapping software has become a necessity for modern salespeople.

They allow you to effectively manage prospects, customers, and territories. Which ultimately allows you to focus on high-potential leads.

There are many great options for sales mapping software with each serving a different purpose.

The best sales mapping software for you will depend on the specific professional needs you have. In general, if you need an option that offers many sophisticated features in one single tool, it might be best to choose a paid option.

If you’re a field salesperson, a sales mapping tool will likely end up paying for itself through gas savings and increased revenue.

Our recommendation?

Get Badger Maps’ free trial today (no credit card required)! See for yourself how Badger Maps can help you save money, save time, and improve sales results.

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