Back in the day, it used to be crucial for sales reps to know their territories like the back of their hands.

Now, the playing field has changed. For the modern sales rep, memorizing your territory is no longer necessary.

For the modern sales rep, memorizing your territory is no longer necessary. 

Let’s look at some numbers:

• According to Harvard Business Review, optimizing your territory can increase sales by up to 7%
• According to Alexander Group, territory optimization can increase sales productivity by 10%-20%
• A study by Xactly and the Sales Management Association found that “effective territory design results in 30% higher sales performance”

Although the numbers vary for each study, the overall results are clear:

Optimizing territory design can drastically increase your sales.

So how can you effectively optimize your territory?

Today, successful salespeople use cutting-edge technology to fully understand their territory. Having all the relevant data about their accounts at hand allows them to make strategic decisions on-the-go.

Sales mapping software has become an essential part of every field sales teams’ toolbox. 

Read on to find the best sales mapping software for you!

Badger Maps, the Highest Ranked App in the B2B Sales Mapping Apps Category

Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

What is sales mapping software?

Sales mapping software is a business solution that integrates sales data with geolocation. It’s mainly used by sales managers and field salespeople to design territories.  It also allows them to visualize leads, customers, and territories on a map. It even helps sales reps manage time in the field with better routes and more efficient schedules.

Different software focuses on different things, so you want to make sure you get the right tool for the job. 

Some applications emphasize helping sales reps become more efficient in the field – like Badger Maps. Other apps may focus on features like designing territories and dividing them up across sales reps on a team. A few great examples of sales territory mapping software are: Xactly Alignstar and Alignmix.

Espatial, Maptive, and Maptitude are other mapping software programs that give you the ability to build a map that displays information. This allows you to easily analyze your data to make more informed decisions.

In short, sales managers can use mapping software to easily visualize:

• Where customers and leads are located
• How customers are distributed across target territories
• How territories are distributed across individuals in a sales team

There are a variety of different tools ranging from non-technical tools (simple map overlays) to more intricate options. An advanced feature to look out for is an advanced sales territory optimization software with CRM integration and other features. This could be a game-changer for your sales team.

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Why should you use a sales mapping software tool?

For any modern sales team or rep trying to stay competitive, using a sales mapping software tool is a must. 

By using a sales mapping tool, you can:

• Have a clear and evenly distributed territory 
• Easily distinguish profitable areas from fruitless ones
• Conduct efficient sales planning
• Efficiently utilize time and resources

To improve your productivity, you should choose a sales mapping software with advanced features. Optimizing your territory management helps you get ahead quicker. These high-tech tools can help you:

• Meet more clients while saving fuel and mileage costs (with route optimization) 
• Manage sales reps (with team management features)
• Track and analyze sales activities (with custom reports)

It’s easy to increase productivity and sales by using a sales mapping tool that automates repetitive tasks.

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How do you choose the right sales mapping software for sales territory mapping?

The right sales mapping software for you will depend on many factors. This includes things like your budget, goals, and business size.

Below we’ll cover the best sales mapping software, with both free and paid options. There are some free tools available - BUT there are not many options for free sales mapping software with highly sophisticated features.

Some of these tools offer “freemium” options with free basic sales mapping features. However, if you need a sales mapping app that solves all your problems, you should definitely consider a paid subscription.

If you need free sales mapping software for budget reasons, make sure you take advantage of the free trials that some of these tools offer. 

When choosing the right sales mapping software, consider all the features and integrations offered. Also, pay close attention to their “best for” section. This way you’ll surely choose the best sales mapping software for your specific needs.

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The 12 best sales mapping software tools

1. Badger Maps

Price: $49/month Business, $95/month Enterprise (Free 7-day trial) 

Best for: Field sales teams of all sizes, individual field sales reps

Main Features: 

• Route planning, optimization, and prioritization for field sales
• Scheduling sales calls
• Sales territory mapping
• Data collection and check-ins from outside sales activities
• Sales territory visualization, filtering, colorization, heat mapping
• Lead generation
• Custom sales activity and map visualization reports
• CRM integration
• Follow-up reminders
• Live traffic updates
• Calendar integration
• Mileage tracking, sales & routing stats

Badger Maps is the best sales mapping software for field sales teams.

With features for sales territory mapping, route planning, optimization, and more, Badger Maps is an all-in-one tool that allows you to drive 20% less and sell 22% more.

Field sales teams across the world use Badger to manage and visualize their territories, focus on their best customers, and build routes and schedules.

Using the mobile app, you’ll be able to take meeting notes on-the-go and instantly sync them with your CRM. Based on data from the average sales team, a single rep can save up to $8,800 a month just by using Badger Maps. In fact, Badger pays for itself just through gas savings.

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2. Xactly AlignStar

Price: Quote-based plans. Pricing information is available only upon request

Best for: Sales teams at large enterprises and medium businesses

Main Features:

• Interactive, map-based interface
• Thematic maps
• Predictive analytics
• Optimizer and “what if” scenario analysis
• Custom layers

Alignstar is a sales mapping software that salespeople use to automate and optimize territory management. It enables sales operation teams to design sales territories and break up a geographic area for team members.

Sales managers can also use AlignStar to visualize customers' and prospects' data. This will uncover opportunities and help reps focus on areas with high sales potential.

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3. BatchGeo

Price: Basic mapping features are available for free. BatchGeo Pro: $99/month

Best for: data analysts, marketers, real estate firms, journalists, sales teams

Main Features: 

• Embed maps within a websites
• Sales data visualization

BatchGeo is a mapping tool that allows users to view spreadsheet data on a map.

With free basic mapping capabilities for sales territories, this tool is great for copying data and getting an informative, colorful map. You can also use it to build maps for your website!

However, the features for salespeople are limited to mapping sales information (customers, leads, and assets).

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4. Maptitude

Price:

• Starting at $695.00/one-time/user
• $995 for additional features

Best for: Data analysts 

Main Features: 

• Map creation
• Spatial analysis
• Census Data Integration

Maptitude’s GIS software is designed to build custom maps for sales territories, help reps communicate, and analyze geographic information.

With this tool, you can use spreadsheet data to create maps and see how geography affects your business.

Maptitude’s main advantage is that it comes with a library of global maps at your disposal. 

But, the features specifically for salespeople are limited. Maptitude is typically a better tool for data analysts.

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5. eSpatial

Price: Starts at $1295.00/year/user

Best for: Sales teams of all sizes

Main Features: 

• GIS 
• Heatmap
• Location intelligence
• Sales enablement
• Salesforce automation

If you’re looking for a great sales mapping software and are willing to pay, eSpatial offers great features and customer support in a modern mobile app.

You can use eSpatial to transform spreadsheet data into comprehensible maps and graphs. The maps include features such as proximity analyses and heat maps. This will help you manage sales activity, resources, and field operations.

With this tool, you can easily visualize and analyze multiple layers of data.

If you need a sales mapping tool that integrates with your CRM, keep in mind that eSpatial only integrates with Salesforce.

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6. Map Business Online

Price: 

• Starts at $500/user/year
• Online training and help with map development and data analysis are available as consulting services for hourly rates

Best for: Sales, marketing, and resource management teams

Main Features: 

• Business map visualization
• US sales territory maps
• Basic market analysis tools
• Optimized route planning
• Access to premium content layers

MapBusinessOnline is a cloud mapping software you can use to visualize and analyze business data, manage sales territories, explore new markets, and optimize logistics.

This can be a great solution for someone who only needs a relatively affordable mapping tool.

If you’re a salesperson trying to maximize productivity, you’ll benefit more from an all-in-one sales tool.

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7. Yellowfin

Price: Quote-based plans. Pricing information is available only upon request

Best for: Enterprise analytics, data analysts, developers, software companies, analytical application developers

Main Features: 

• Data storytelling and collaboration
• Data exploration and visualization 
• Automated data discovery

If you’re looking for mapping software that is easy to use and has a clean interface, Yellowfin is the tool for you.

It combines action-based dashboards, automated data discovery, and data storytelling into one integrated platform This helps you extract value from your data.

This Business Intelligence (BI) and Enterprise analytics tool doesn’t offer features specifically for salespeople. However, you should still consider using Yellowfin if you’re a data analyst, developer, or if you just want a great analytical experience.

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8. Geopointe

Price: Starts at 45/month/user

Best for: sales, operations, and marketing teams and executives

Main Features: 

• Geographic Searching & analysis
• CSV layers
• Actionable data

Geopointe is an AppExchange (the marketplace for Salesforce apps) app meant to enable locations on Salesforce by allowing users to analyze and manipulate data.

If your sales team uses Salesforce, this sales mapping tool might be a good choice for you.

Geopointe offers many features for salespeople. This includes route optimization, but they are sold separately as optional add-on features.

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9. Maptive

Price: 

• 45 Day Pass: $250
• For Individuals: $1,250 / year  
• For teams of 5: $2,500 / year

Best for: Companies in real estate, sales, supply chain, and more.

Main Features: 

• Marker grouping tool
• Sales territory maps
• Visualize proximity data
• Export a map image
• Map filter tool
• Route planner and optimized directions

Maptive is another great tool to build custom maps and understand your geographic data.

With this mapping software, you can transform any spreadsheet data into a customized Google Map in minutes.

Once your data is uploaded you can create heat maps, color-coded pin maps, territory maps, demographic maps, and optimized routes with directions.

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10. SmartDraw

Price: Starts at $5.95/month/user

Best for: Contractor, architects, business executives, project managers

Main Features: 

• Intelligent formatting
• Designer templates
• Integrations with Microsoft 365, G Suite, and Atlassian stack

SmartDraw is different from all the other mapping software tools in this list, as it provides users with templates, tools, and symbols to quickly create charts.

You can use it to map floorplans, buildings, events, and business processes

While it doesn’t offer solutions for sales productivity, territory management, or data analytics, SmartDraw is one of the best tools out there for creating designs and drawings.

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11. GeoMetrx 

Price: Quote-based plans. Pricing information is available only upon request

Best for: Franchise organizations, retailers, commercial brokers, restaurants, marketers, and sales teams

Main Features: 

• Thematic maps
• Custom reports
• Map customization

GeoMetrx is a sales territory mapping software with features for franchise territory map making, retail site selection, and territory building.

Like most of the other mapping apps in this list, this tool transforms static business data into dynamic maps that can be used to define sales territories.

You can upload your own data or use the demographic datasets available in Geometrx.

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12. AlignMix

Price: 

• In-house use (not consulting use): $1,000 per user per year
• Consulting License: $3,000 per user per year

Data loading support and some features are sold as add-on features.

Best for: 

• Sales teams of all sizes in pharma and related industries

Main Features: 

• Custom maps
• Thematic maps
• Zip Code Shapes and Demographic Data
• Export To Google Maps or Tableau
• Batch Export

If ease of use is a priority, it might be worth looking into this “premium” mapping tool.

AlignMix is a sales mapping solution known for its modern user interface.

It helps sales operations design territories and organize geographic areas across their team.

Although AlignMix is a little more expensive than other tools. However, keep in mind that other apps’ training sessions (for help with data loading) and premium features may only be offered as pricey add-ons.

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Conclusion

Utilizing sales mapping software has become a necessity for modern salespeople.

They allow you to effectively manage prospects, customers, and territories. Which ultimately allows you to focus on high-potential leads.

There are many great options for sales mapping software with each serving a different purpose.

The best sales mapping software for you will depend on the specific professional needs you have. In general, if you need an option that offers many sophisticated features in one single tool, it might be best to choose a paid option.

If you’re a field salesperson, a sales mapping tool will likely end up paying for itself through gas savings and increased revenue.

Our recommendation?

Get Badger Maps’ free trial today (no credit card required)! See for yourself how Badger can help you conserve money, save time, and improve sales results.

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