Back in the day, it used to be crucial for sales reps to know their territories like the back of their hands.
Now, the playing field has changed. For the modern sales rep, memorizing your territory is no longer necessary.
For the modern sales rep, memorizing your territory is no longer necessary.
Let’s look at some numbers:
Although the numbers vary for each study, the overall results are clear:
Optimizing territory design can drastically increase your sales.
So how can you effectively optimize your territory?
Today, successful salespeople use cutting-edge technology to fully understand their territory. Having all the relevant data about their accounts at hand allows them to make strategic decisions on-the-go.
Sales mapping software has become an essential part of every field sales teams’ toolbox.
Read on to find the best sales mapping software for you!
Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software
Sales mapping software is a business solution that integrates sales data with geolocation. It’s mainly used by sales managers and field salespeople to design territories. It also allows them to visualize leads, customers, and territories on a map. It even helps sales reps manage time in the field with better routes and more efficient schedules.
Different software focuses on different things, so you want to make sure you get the right tool for the job.
Some applications emphasize helping sales reps become more efficient in the field – like Badger Maps. Other apps may focus on features like designing territories and dividing them up across sales reps on a team. A few great examples of sales territory mapping software are: Xactly Alignstar and Alignmix.
Espatial, Maptive, and Maptitude are other mapping software programs that give you the ability to build a map that displays information. This allows you to easily analyze your data to make more informed decisions.
In short, sales managers can use mapping software to easily visualize:
There are a variety of different tools ranging from non-technical tools (simple map overlays) to more intricate options. An advanced feature to look out for is an advanced sales territory optimization software with CRM integration and other features. This could be a game-changer for your sales team.
For any modern sales team or rep trying to stay competitive, using a sales mapping software tool is a must.
By using a sales mapping tool, you can:
To improve your productivity, you should choose a sales mapping software with advanced features. Optimizing your territory management helps you get ahead quicker. These high-tech tools can help you:
It’s easy to increase productivity and sales by using a sales mapping tool that automates repetitive tasks.
The right sales mapping software for you will depend on many factors. This includes things like your budget, goals, and business size.
Below we’ll cover the best sales mapping software, with both free and paid options. There are some free tools available - BUT there are not many options for free sales mapping software with highly sophisticated features.
Some of these tools offer “freemium” options with free basic sales mapping features. However, if you need a sales mapping app that solves all your problems, you should definitely consider a paid subscription.
If you need free sales mapping software for budget reasons, make sure you take advantage of the free trials that some of these tools offer.
When choosing the right sales mapping software, consider all the features and integrations offered. Also, pay close attention to their “best for” section. This way you’ll surely choose the best sales mapping software for your specific needs.
Price: $49/month Business, $95/month Enterprise (Free 7-day trial)
Best for: Field sales teams of all sizes, individual field sales reps
Main Features:
Badger Maps is the best sales mapping software for field sales teams.
With features for sales territory mapping, route planning, optimization, and more, Badger Maps is an all-in-one tool that allows you to drive 20% less and sell 22% more.
Field sales teams across the world use Badger to manage and visualize their territories, focus on their best customers, and build routes and schedules.
Using the mobile app, you’ll be able to take meeting notes on-the-go and instantly sync them with your CRM. Based on data from the average sales team, a single rep can save up to $8,800 a month just by using Badger Maps. In fact, Badger pays for itself just through gas savings.
PROS | CONS |
---|---|
Optimized route building | Requires Internet connection |
Ability to create custom check-ins | No mobile invoicing |
Automatic weekly reports | Only available in English |
Native mobile applications for iOS and Android | |
Easy to use (and free training & resources) | |
Great customer support |
Price: Quote-based plans. Pricing information is available only upon request
Best for: Sales teams at large enterprises and medium businesses
Main Features:
Alignstar is a sales mapping software that salespeople use to automate and optimize territory management. It enables sales operation teams to design sales territories and break up a geographic area for team members.
Sales managers can also use AlignStar to visualize customers' and prospects' data. This will uncover opportunities and help reps focus on areas with high sales potential.
PROS | CONS |
---|---|
Easy data loading | Dated interface |
Easy to use | Difficult to adjust territories on multiple criteria |
Good customer support | Reporting is not flexible |
No mobile application |
Price: Basic mapping features are available for free. BatchGeo Pro: $99/month
Best for: data analysts, marketers, real estate firms, journalists, sales teams
Main Features:
BatchGeo is a mapping tool that allows users to view spreadsheet data on a map.
With free basic mapping capabilities for sales territories, this tool is great for copying data and getting an informative, colorful map. You can also use it to build maps for your website!
However, the features for salespeople are limited to mapping sales information (customers, leads, and assets).
PROS | CONS |
---|---|
Free basic plan | Limited features for sales |
Easy to use | No CRM integration |
No check-in and routing features | |
No live traffic updates |
Price:
Best for: Data analysts
Main Features:
Maptitude’s GIS software is designed to build custom maps for sales territories, help reps communicate, and analyze geographic information.
With this tool, you can use spreadsheet data to create maps and see how geography affects your business.
Maptitude’s main advantage is that it comes with a library of global maps at your disposal.
But, the features specifically for salespeople are limited. Maptitude is typically a better tool for data analysts.
PROS | CONS |
---|---|
Easy to use | No mobile app |
Vast library of maps | Limited features for sales |
Single payment - no subscription |
Price: Starts at $1295.00/year/user
Best for: Sales teams of all sizes
Main Features:
If you’re looking for a great sales mapping software and are willing to pay, eSpatial offers great features and customer support in a modern mobile app.
You can use eSpatial to transform spreadsheet data into comprehensible maps and graphs. The maps include features such as proximity analyses and heat maps. This will help you manage sales activity, resources, and field operations.
With this tool, you can easily visualize and analyze multiple layers of data.
If you need a sales mapping tool that integrates with your CRM, keep in mind that eSpatial only integrates with Salesforce.
PROS | CONS |
---|---|
Good customer support |
Slow application |
Many available features | Limited customization |
Clean user interface | Not too easy to use |
Limited CRM integration |
Price:
Best for: Sales, marketing, and resource management teams
Main Features:
MapBusinessOnline is a cloud mapping software you can use to visualize and analyze business data, manage sales territories, explore new markets, and optimize logistics.
This can be a great solution for someone who only needs a relatively affordable mapping tool.
If you’re a salesperson trying to maximize productivity, you’ll benefit more from an all-in-one sales tool.
PROS | CONS |
---|---|
Easy to use | No mobile application |
CRM integrations | Steep learning curve |
Limited features for sales | |
Dated user interface |
Price: Quote-based plans. Pricing information is available only upon request
Best for: Enterprise analytics, data analysts, developers, software companies, analytical application developers
Main Features:
If you’re looking for mapping software that is easy to use and has a clean interface, Yellowfin is the tool for you.
It combines action-based dashboards, automated data discovery, and data storytelling into one integrated platform This helps you extract value from your data.
This Business Intelligence (BI) and Enterprise analytics tool doesn’t offer features specifically for salespeople. However, you should still consider using Yellowfin if you’re a data analyst, developer, or if you just want a great analytical experience.
PROS | CONS |
---|---|
Great for data analytics | No features for sales |
Easy to use | Limited reporting features |
Good customer support | Slow application |
Clean user interface | No cloud offering - needs to be installed |
Price: Starts at 45/month/user
Best for: sales, operations, and marketing teams and executives
Main Features:
Geopointe is an AppExchange (the marketplace for Salesforce apps) app meant to enable locations on Salesforce by allowing users to analyze and manipulate data.
If your sales team uses Salesforce, this sales mapping tool might be a good choice for you.
Geopointe offers many features for salespeople. This includes route optimization, but they are sold separately as optional add-on features.
PROS | CONS |
---|---|
Easy to use | Limited reporting features |
Great integration with Salesforce | Slow mobile application |
Great for mapping leads and customers | No advanced data filtering features |
Steep learning curve |
Price:
Best for: Companies in real estate, sales, supply chain, and more.
Main Features:
Maptive is another great tool to build custom maps and understand your geographic data.
With this mapping software, you can transform any spreadsheet data into a customized Google Map in minutes.
Once your data is uploaded you can create heat maps, color-coded pin maps, territory maps, demographic maps, and optimized routes with directions.
PROS | CONS |
---|---|
Easy to use | Poor customer service |
Many options for map customization | Dated user interface |
Slow application | |
No mobile application |
Price: Starts at $5.95/month/user
Best for: Contractor, architects, business executives, project managers
Main Features:
SmartDraw is different from all the other mapping software tools in this list, as it provides users with templates, tools, and symbols to quickly create charts.
You can use it to map floorplans, buildings, events, and business processes
While it doesn’t offer solutions for sales productivity, territory management, or data analytics, SmartDraw is one of the best tools out there for creating designs and drawings.
PROS | CONS |
---|---|
Vast selection of templates and objects | Weak collaboration features |
Easy to use | No features for sales |
Good integration options | Poor customer support |
Price: Quote-based plans. Pricing information is available only upon request
Best for: Franchise organizations, retailers, commercial brokers, restaurants, marketers, and sales teams
Main Features:
GeoMetrx is a sales territory mapping software with features for franchise territory map making, retail site selection, and territory building.
Like most of the other mapping apps in this list, this tool transforms static business data into dynamic maps that can be used to define sales territories.
You can upload your own data or use the demographic datasets available in Geometrx.
PROS | CONS |
---|---|
Many available datasets | Limited resources online |
Additional map options | No mobile application |
Map customization | Limited features for sales |
Price:
Data loading support and some features are sold as add-on features.
Best for:
Main Features:
If ease of use is a priority, it might be worth looking into this “premium” mapping tool.
AlignMix is a sales mapping solution known for its modern user interface.
It helps sales operations design territories and organize geographic areas across their team.
Although AlignMix is a little more expensive than other tools. However, keep in mind that other apps’ training sessions (for help with data loading) and premium features may only be offered as pricey add-ons.
PROS | CONS |
---|---|
Easy to use | Limited features for sales |
Clean and intuitive user interface | No routing tools |
No drive-time analysis | |
No mobile app |
Utilizing sales mapping software has become a necessity for modern salespeople.
They allow you to effectively manage prospects, customers, and territories. Which ultimately allows you to focus on high-potential leads.
There are many great options for sales mapping software with each serving a different purpose.
The best sales mapping software for you will depend on the specific professional needs you have. In general, if you need an option that offers many sophisticated features in one single tool, it might be best to choose a paid option.
If you’re a field salesperson, a sales mapping tool will likely end up paying for itself through gas savings and increased revenue.
Our recommendation?
Get Badger Maps’ free trial today (no credit card required)! See for yourself how Badger can help you conserve money, save time, and improve sales results.
Make the most of your territory with the best sales mapping software
for sales territory mapping.
See the potential return on investment you can get by using Badger Maps with your field sales team.
Learn how you can maximize your sales routes & sell more with Badger Maps
Looking for our logo?
Grab a Zip packed with our logo in PNG and EPS formats.
Get Started now with a free trial of Badger Maps, no credit card required!
free trial