According to Alexander Group, territory optimization can increase sales productivity by 10%-20%
A study by Xactly and the Sales Management Association found that “effective territory design results in 30% higher sales performance”
Although the numbers vary for each study, the overall results are clear:
Optimizing territory design can drastically increase your sales.
So how can you effectively optimize your territory?
Today, successful salespeople use cutting-edge technology to fully understand their territory. Having all the relevant data about their accounts at hand allows them to make strategic decisions on-the-go.
Sales mapping software has become an essential part of every field sales teams’ toolbox.
Read on to find the best sales mapping software for you!
Best Sales Mapping Software Tools for Territory Mapping
Sales mapping software is a business solution that integrates sales data with geolocation. It’s mainly used by sales managers and field salespeople to design territories. It also allows them to visualize leads, customers, and territories on a map. It even helps sales reps manage time in the field with better routes and more efficient schedules.
Different software focuses on different things, so you want to make sure you get the right tool for the job.
Some applications emphasize helping sales reps become more efficient in the field – like Badger Maps. Other apps may focus on features like designing territories and dividing them up across sales reps on a team. A few great examples of sales territory mapping software are: Xactly Alignstar and Alignmix.
Espatial, Maptive, and Maptitude are other mapping software programs that give you the ability to build a map that displays information. This allows you to easily analyze your data to make more informed decisions.
In short, sales managers can use mapping software to easily visualize:
Where customers and leads are located
How customers are distributed across target territories
How territories are distributed across individuals in a sales team
There are a variety of different tools ranging from non-technical tools (simple map overlays) to more intricate options. An advanced feature to look out for is an advanced sales territory optimization software with CRM integration and other features. This could be a game-changer for your sales team.
How do you choose the right sales mapping software for sales territory mapping?
The right sales mapping software for you will depend on many factors. This includes things like your budget, goals, and business size.
Below we’ll cover the best sales mapping software, with both free and paid options. There are some free tools available - BUT there are not many options for free sales mapping software with highly sophisticated features.
Some of these tools offer “freemium” options with free basic sales mapping features. However, if you need a sales mapping app that solves all your problems, you should definitely consider a paid subscription.
If you need free sales mapping software for budget reasons, make sure you take advantage of the free trials that some of these tools offer.
When choosing the right sales mapping software, consider all the features and integrations offered. Also, pay close attention to their “best for” section. This way you’ll surely choose the best sales mapping software for your specific needs.
Custom sales activity and map visualization reports
Live traffic updates
Mileage tracking, sales & routing stats
Badger Maps is the best sales mapping software for field sales teams.
With features for sales territory mapping, route planning, optimization, and more, Badger Maps is an all-in-one tool that allows you to drive 20% less and sell 22% more.
Field sales teams across the world use Badger to manage and visualize their territories, focus on their best customers, and build routes and schedules.
Using the mobile app, you’ll be able to take meeting notes on-the-go and instantly sync them with your CRM. Based on data from the average sales team, a single rep can save up to $8,800 a month just by using Badger Maps. In fact, Badger pays for itself just through gas savings.
Price: Quote-based plans. Pricing information is available only upon request
Best for: Sales teams at large enterprises and medium businesses
Interactive, map-based interface
Optimizer and “what if” scenario analysis
Alignstar is a sales mapping software that salespeople use to automate and optimize territory management. It enables sales operation teams to design sales territories and break up a geographic area for team members.
Sales managers can also use AlignStar to visualize customers' and prospects' data. This will uncover opportunities and help reps focus on areas with high sales potential.
Easy data loading
Easy to use
Difficult to adjust territories on multiple criteria
If you’re looking for a great sales mapping software and are willing to pay, eSpatial offers great features and customer support in a modern mobile app.
You can use eSpatial to transform spreadsheet data into comprehensible maps and graphs. The maps include features such as proximity analyses and heat maps. This will help you manage sales activity, resources, and field operations.
With this tool, you can easily visualize and analyze multiple layers of data.
If you need a sales mapping tool that integrates with your CRM, keep in mind that eSpatial only integrates with Salesforce.
Price: Quote-based plans. Pricing information is available only upon request
Best for: Enterprise analytics, data analysts, developers, software companies, analytical application developers
Data storytelling and collaboration
Data exploration and visualization
Automated data discovery
If you’re looking for mapping software that is easy to use and has a clean interface, Yellowfin is the tool for you.
It combines action-based dashboards, automated data discovery, and data storytelling into one integrated platform This helps you extract value from your data.
This Business Intelligence (BI) and Enterprise analytics tool doesn’t offer features specifically for salespeople. However, you should still consider using Yellowfin if you’re a data analyst, developer, or if you just want a great analytical experience.
In-house use (not consulting use): $1,000 per user per year
Consulting License: $3,000 per user per year
Data loading support and some features are sold as add-on features.
Sales teams of all sizes in pharma and related industries
Zip Code Shapes and Demographic Data
Export To Google Maps or Tableau
If ease of use is a priority, it might be worth looking into this “premium” mapping tool.
AlignMix is a sales mapping solution known for its modern user interface.
It helps sales operations design territories and organize geographic areas across their team.
Although AlignMix is a little more expensive than other tools. However, keep in mind that other apps’ training sessions (for help with data loading) and premium features may only be offered as pricey add-ons.
Utilizing sales mapping software has become a necessity for modern salespeople.
They allow you to effectively manage prospects, customers, and territories. Which ultimately allows you to focus on high-potential leads.
There are many great options for sales mapping software with each serving a different purpose.
The best sales mapping software for you will depend on the specific professional needs you have. In general, if you need an option that offers many sophisticated features in one single tool, it might be best to choose a paid option.
If you’re a field salesperson, a sales mapping tool will likely end up paying for itself through gas savings and increased revenue.
Get Badger Maps’ free trial today (no credit card required)! See for yourself how Badger can help you conserve money, save time, and improve sales results.