The Modern Seller - Selling in the New Sales Economy - Outside Sales Talk with Amy Franko
Amy Franko is one of the sales industries leading voices, helping organizations transform sales culture and build high-impact sales leaders through her selling programs. She is recognized as a LinkedIn Top Sales Voice and has had a successful B2B sales career, working with global tech companies such as IBM and Lenovo. Her book, The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy was named a top sales book of 2020 by Top Sales World.
In this episode, we’ll be exploring some of the themes from Amy's book.
Here are some of the topics covered in this episode:
The five key components of a modern seller
How you can use modern selling to show value in a commoditized market
Ways of getting out of a rut by identifying patterns
How loyalty can turn small wins into bigger wins over time