Kasey Jones is the founder of A Better Jones, a personal branding coaching platform. She also founded Our Galaxy, a community of thought leaders. Kasey co-founded The Other Side of Sales podcast which focuses on ending bro culture in sales.
In this episode, Kasey discusses why a personal brand is important, how you can build your brand to appeal to your customers, and ways to build a competitive edge over your competitors.
Here are some of the topics covered in this episode:
Connecting to customers through personal branding
Taking control of your brand and not leaving it to chance
How to use your skills, passions, and triumphs to build your brand
Understanding how you want your customers to feel to help your interactions
About the Guest:
Kasey Jones is a leading expert authority and growth strategy coach. She empowers founders to harness the idea of what makes them different, in order to build high-growth businesses with impact. Her expertise in personal brand growth helps you so that you’re attracting ideal customers, impressing potential investors, and connecting with other influencers in your industry while differentiating yourself from your competition.