New sales leads may be the lifeblood of your business, which is why lead generation is so important in the sales field.
At some companies, generating sales leads falls to the marketing department since they are responsible for all advertising and outreach materials. However, in many organizations, it is common for salespeople to do the sales leads by themselves. In this case, a sales leads map can help salespeople to integrate their Sales and Marketing.
Simple lead generation in marketing usually starts with:
Although these methods of lead generation are important, they don’t fill the need of a salesperson to see their leads on a map when they are out in the field. Also, field reps are often away from their desks making cold calling, sending out email from the road, and juggling a ton of other tasks.
What would change salespeople’s life if they used a sales leads map? They could:
Some mapping apps offer a free trial, so its worth checking out and getting your leads on the map.
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