Straightforward pricing with no hidden fees

No setup fees. No integration fees. Badger Maps pays for itself with just the savings on gas.

  • Business
  • $ 58 /mo
  • Per user, billed annually
  • $69 /mo billed monthly
  • Get a 14-Day Free Trial Talk to Sales
  •  
  • Basic CRM integration: 2-way, native, real time
  • ✓ Up to 2,000 records/accounts per license (for non integrated users)
  • ✓ Lead generation (view up to 20 new leads at a time)
  • ✓ Automated, customizable forms, connected to your CRM
  • ✓ Automated activity/call reports & analytics
  • ✓ Phone & chat support
  • What's included:

  • ✓ Sales mapping & route planner
  • ✓ Route optimization with up to 120 stops
  • ✓ Native mobile apps on Android & iOS
  • ✓ Mobile front-end for all the leading CRMs
  • ✓ Unlimited CRM records
  • ✓ AI-powered customer visit recommendations
  • ✓ Customized data set-up 2
  • ✓ Talk-to-text notes with photos
  • ✓ Follow-up reminders
  • ✓ Mileage tracking & reports
  • ✓ Manager view & team hierarchies with roles & permissions
  • ✓ Account assignment & reassignment
  • ✓ Personalized 1:1 & team training
  • Enterprise
  • $ 95 /mo
  • Per user, billed annually
  • $109 /mo billed monthly
  • Talk to Sales
  •  
  • Advanced CRM integration
  • ✓ Up to 10,000 records/accounts per license (for non integrated users)
  • ✓ Enhanced lead generation (view up to 60 leads at a time)
  • ✓ Customizable forms with conditional fields
  • ✓ Location & time stamped activity reports
  • ✓ Dedicated account manager & support
  • Everything in Business, plus:

  • ✓ API/Developer key access 3
  • ✓ SSO (coming in November 2025)
  • HIPAA compliance & support

The Territory Management Suite

Badger has a suite of territory management products that you can buy independently or add on to your existing plan.

Badger Align

Create & align territories that maximize coverage & minimize overlap with the click of the button.

 

✓ Territory creation

✓ Territory alignment

✓ Weighted & custom metrics

✓ Territory optimization

✓ CRM integration

✓ Scenario planning

✓ Legacy & core account exclusions

 

$20 /mo *

Per territory, billed annually

Minimum of 5 territories

*Price per seat declines to $10/mo after 40 seats

Badger Lead Routing

Route leads to the right rep instantly & automatically.

 

✓ Territory-based lead assignment

✓ Object routing (accounts, contacts, opportunities)

✓ Address to territory matching

✓ Assignment rules

✓ CRM integration

✓ Lead notifications

 

$16/mo *

Per territory, billed annually

$18/mo billed monthly

Minimum of 5 licenses

*Price per seat declines to $10/mo after 40 seats

Badger Insights

Get insights into your territories and team's performance to drive better business decisions.

 

✓ Sales cycle dashboard

✓ Territory insights

✓ CRM Integration

✓ Heat maps, bubble maps, thematic maps

✓ Charts & graphs

✓ Territory comparisons

✓ Demographic overlays

✓ Dynamic reports

 

$50 /mo

Per user (not per territory), billed annually

$60 /mo billed monthly

Badger Scoreboard

View a dynamic display of your sales teams activities and results

 

✓ Dynamic leader boards

✓ Gamification

✓ Charts and graphs

✓ Custom metrics

✓ CRM integration

 

 

 

 

$12 /mo *

Per user, billed annually

$14 /mo billed monthly

Minimum of 5 licenses

*Price per seat declines to $8/mo after 40 seats

Calculate Your ROI with Badger Maps

Badger pays for itself with just the savings on gas, and it increases your top line. The average sales team of 10 using Badger sells an additional $936,000 per year.

Download the ROI SpreadsheetEnable your CRM with Badger Maps

Compare Plan Features

Business

Routing & Mapping

Sales mapping & route planner

Route optimization with up to 120 stops

Native mobile apps on Android & iOS

Account management

Up to 2,000 records/accounts per license

Saveable & recurring routes

Route execution workflow with live traffic

AI-powered customer visit recommendations

Seamless integrations with Google Maps, Waze, and Apple Maps

CarPlay Support

Follow-up reminders

External calendar sync

Lead Generation

Mobile prospecting

View up to 20 new leads at a time on the map

Convert new leads to records in CRM

CRM Integration

2-way, real time integration

Mobile front-end for all the leading CRMs

Customized data set-up 2

Custom fields

Up to 30

Objects

One object, one activity

Related objects

One related object

UI Customization

Limited

FTP or custom API Integrations for teams of 2 or more

Integration with 5k+ apps & platforms

Data for proposals & purchase orders sent back to your CRM 4

Text messages, follow up emails, workflows, marketing actions, etc triggered from your CRM

Data Collection & Reporting

Automated, customizable forms connected to your CRM

Customizable forms with conditional fields

Talk-to-text notes with photos

Automated activity/call reports & analytics

Location & time stamped activity reports

Mileage tracking and reports

Edit account / customer data from the field

Contact management

CSV / Excel contact import 5

Territory Management

Manager view & team hierarchies with roles & permissions

Account assignment & reassignment

Team collaboration

Deployment and Onboarding Assistance

Dedicated Team Account Manager and Support

Security & Access

HTTPS with SSL/TLS encryption.

API/Developer key access 3

SSO (coming in November 2025)

Brute-force protection

Password complexity requirements

Backups, retained for up to 12 months

Support

Personalized 1:1 & team training

Dedicated account manager & support

Video training & knowledgebase

Phone & chat support

Enterprise

Routing & Mapping

Sales mapping & route planner

Route optimization with up to 120 stops

Native mobile apps on Android & iOS

Account management

Up to 10,000 records/accounts per license

Saveable & recurring routes

Route execution workflow with live traffic

AI-powered customer visit recommendations

Seamless integrations with Google Maps, Waze, and Apple Maps

CarPlay Support

Follow-up reminders

External calendar sync

Lead Generation

Mobile prospecting

View up to 60 new leads at a time on the map

Convert new leads to records in CRM

CRM Integration

2-way, real time integration

Mobile front-end for all the leading CRMs

Customized data set-up 2

Custom fields

Unlimited

Objects

Unlimited objects, unlimited activities

Related objects

Unlimited

UI Customization

Highly customizable

FTP or custom API Integrations for teams of 2 or more

Integration with 5k+ apps & platforms

Data for proposals & purchase orders sent back to your CRM 4

Text messages, follow up emails, workflows, marketing actions, etc triggered from your CRM

Data Collection & Reporting

Automated, customizable forms connected to your CRM

Customizable forms with conditional fields

Talk-to-text notes with photos

Automated activity/call reports & analytics

Location & time stamped activity reports

Mileage tracking and reports

Edit account / customer data from the field

Contact management

CSV / Excel contact import 5

Territory Management

Manager view & team hierarchies with roles & permissions

Account assignment & reassignment

Team collaboration

Deployment and Onboarding Assistance

Dedicated Team Account Manager and Support

Security & Access

HTTPS with SSL/TLS encryption.

API/Developer key access 3

SSO (coming in November 2025)

Brute-force protection

Password complexity requirements

Backups, retained for up to 12 months

Support

Personalized 1:1 & team training

Dedicated account manager & support

Video training & knowledgebase

Phone & chat support

Badger Maps is the highest ranked app in the B2B Mapping App Category

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FAQs

Badger Maps is built specifically for field sales teams, unlike Google Maps which is designed for general navigation. Badger lets you visualize your customers and prospects on an interactive map, colorize & filter your customers by custom fields, optimize routes with multiple stops, capture notes that automatically sync back to your CRM, and much more. It's a complete sales tool that helps field reps stay organized and sell more, while giving their teams more visibility into the field.

Badger Badger Maps helps field sales teams save time, stay organized, and sell more. By displaying your customers, routes, and data on an interactive map, it eliminates the hassle of spreadsheets and switching between multiple tools. On average, reps save 8 hours a week and increase sales by up to 25%. With Badger, outside salespeople can plan smarter routes, capture data from the field effortlessly, and keep their team aligned. With a real-time, bi-directional integration with the most common CRMs, Badger also keeps all your data accessible and in sync from your phone.

We offer a 14-day free trial for individual users and 14-day team pilots, integrated with your CRM 1 —we'll do all the heavy lifting, set up the integration, customize it to your business needs, and provide team trainings at no cost.

When you start a direct Badger Maps trial directly through our website, you aren’t required to provide your credit card information for the first 7 days. However, if you start your trial on our iOS app, a credit card is required upfront. We recommend signing up directly on our website, you will still be able to access Badger Maps on your iOS devices when you log in.

If you cancel your subscription during your free trial, your account will remain active until the end of your trial. You won't be billed unless you decide to reactivate.

All subscriptions are billed in advance at the start of your billing cycle. You can choose between a monthly or annual billing plan when you sign up. Your subscription will automatically renew at the end of each billing cycle to ensure uninterrupted service. You can cancel anytime before your next renewal date. If you cancel, your subscription will remain active until the end of your current billing period. You won't be billed again unless you decide to reactivate.

You can increase the number of user subscriptions at any time. If you do this mid-cycle, you will be charged a prorated amount for the rest of that billing period.

If you subscribed directly with us, you can request to cancel your subscription through our mobile app by going to Settings> Request Account Deletion (for more detailed instructions, please visit this link). If you signed up via our web app, please just email support@badgermapping.com or call +1 415-592-5909, and we'll handle it for you. If you subscribed through Apple, you must cancel via Apple.

Our monthly plan is a true month-to-month subscription with no contract or lock-in period That means you can start and cancel at any time with no long-term commitment. It’s a low-risk way to try Badger Maps while enjoying full access to all features.

We make switching simple. You can start with a 14-day free trial for individual users or a pilot for teams of 2 or more. Our pilot programs integrate with most common CRMs, and we handle the setup, customization, and team training at no cost. In some cases, we even let you use Badger Maps for free alongside your current software during the transition period.

Badger's data is secured through Amazon's AWS platform, the gold standard in data security. Our app also employs the highest level of security standards, from HTTPS SSL (TLS 1.2) to password encryption. Fully compliant with HIPAA. For more information, check out this link.

Our support team is here to make sure you and your team get the most out of the app. From quick troubleshooting to personalized onboarding and training, we've got you covered. You can schedule a call here, call us at +1 (415) 592-5909, or email us at support@badgermapping.com. Alternatively, our support resources are always available with step-by-step guides and videos.

Yes, we provide CRM integrations no cost. We set up the integration for free and customize your set-up to meet your needs. We provide a two-way, real time integration with Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, Monday, Pipedrive, Veeva, Proton, and more. We can also connect to custom CRMs and databases through FTP and Rest API integrations. Just ask our team to learn more.

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