Are you struggling to find new ways and techniques to convert more leads into customers? 

Getting a meeting with customers is only half the battle, once you have that all-elusive sales meeting, you need to know how to convert them into a paying customer.

But not to worry, we've done the heavy-lifting for you and gathered 9 top tips that can help you convert your leads into customers. 

Tips to Convert Leads

Communicate value first

Focus on bringing value into the life of your customers. People dislike those who only care about getting a sale out of them. Aim to improve your customer’s life and focus on addressing your customers needs.

People don’t care about your solution, it’s all about their relief. Act as a mentor with great expertise in your field of operation. If you are the point of contact for potential customers, they will also trust your judgment and solutions to their problems.

The first step in the sales process, sales prospecting is a crucial step that salespeople should not overlook. Check out our Ultimate Guide that provides you with everything you need to know!

Identify Their Problem

You need to identify the problem that the lead is experiencing. Have a different approach every time you ask a question, as it gets a conversation started. This is a good way to open up a dialogue and to uncover questions or concerns the prospect might have.

Check out this Outside Sales Talk podcast episode with Craig Elias to learn all about Shift Selling and how you can turn your prospects into paying customers!

Make it a Conversation

It’s obvious that your prospect will be much more responsive if you encourage a two-way conversation. Dialogue keeps prospects engaged, allowing you an opportunity to learn more about their needs in a casual setting. You can figure out precisely how your product or service will work out for them. Don't make it sound like a monologue, it stands outs like a traditional sales pitch and they’ll see right through it.

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Keep Them Warm

Even if you call a prospect within ten minutes of signing up, he or she may still not be ready to move forward in the sales process. However, they have expressed interest in your product or service, so don’t lose the opportunity to keep them warm while jumping on a phone call. 

A general rule of thumb suggests that a prospect sees or hears your message at least seven times before they take action and buy from you.

This is called Customer Care and it starts long before any sale is made. Keep them informed and show them that you care and they’re sure to come back to you when they have questions or are ready to move on to the next step.

Ask For The Sale

Simply asking for a sale is nothing new or innovative, but it’s a crucial part of the conversion process. It seems like common sense, yet a surprising amount of people don't do it. Ask your prospects if they are ready to get started and watch how many say “yes.” They wouldn’t have gotten this far if they didn’t have initial interest in becoming a customer.

If you don’t ask for the sale, your competition will.


Keep your leads in purchase-mode by following up in person, via email, or by phone.

Following-up is a great way to quickly convert a warm lead into a customer before too much time passes. All of the leads you generate should be contacted immediately and followed up with a couple of days later. You want to make sure they are as successful as possible with the product and all their questions are answered. 

Studies have show that 80% of deals need 5 or more follow-ups to close. With a sales tool like Badger Maps, can help you make sure you never miss a single one.

Badger Maps is a route optimization tool that allows sales reps to automatically plan, route, and maximize their time in the field by cutting down driving time by 20%.


"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue."

Brad Moxley

Business Development Manager, Cutter & Buck

The Badger Maps Follow-up feature can help you keep track of what customers you need to reach out to by setting up follow-up reminders. That way you can prioritize your accounts based on the last time you’ve contacted them. 

With Badger Maps, you’ll never miss an opportunity because you forgot to contact a prospect on time.

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Sales teams that use Badger Maps can also mobilize their CRM, allowing them to access and update relevant customer information directly from the field. 

Badger Maps can integrate with leading CRMs such as HubSpotMicrosoft DynamicsSalesforceZohoNetSuiteInsightly, and many more.

A good follow-up strategy is key to closing a sale. Badger Maps streamlines this crucial step in the sales process, allowing you to convert your leads into paying customers.

Sign up for a free trial today or schedule a demo to learn how you can follow-up more effectively with your leads today!

Drive 20% Less. Sell 20% More.

Don’t Make Them Wait

Leads are a fresh commodity and aren’t meant to wait until the next day. Make your first contact as soon as possible, because levels of interest drops dramatically after just one hour. 

Don’t give your lead the opportunity to lose interest in your product or to move on to a competitor. It’s crucial to set up internal routines for following up leads.

Gain Their Trust

People buy the person first, and then the product. 

Therefore, always be genuine and friendly. Speaking the truth makes it easier to gain people’s trust, so have a real and honest dialog with them. Every meeting should be a conversation, not a sales pitch. Spend at least half of every meeting listening to your customer. Make the conversation about real business issues, so that the customer views you as an expert.

Check out this Outside Sales Talk podcast episode with Shari Levitin to discover how you can sell with authenticity and build trust with anyone!

Remember Them

Smart entrepreneurs know that it’s necessary to spend time with your customers. This might seem folly, but that’s not really the case. Several studies have shown that leads are more likely to convert into customers when they don’t feel rushed. It’s your task to make every lead feel individually remembered and respected.

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