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News: Now offering a 90-day money-back guarantee!
Learn moreIf you're evaluating Badger Maps against Mapsly, you're likely a field sales rep or sales manager that's probably noticed they look similar on paper - both map your CRM data, both optimize routes, both target B2B field sales. But dig into the user reviews and a clear picture emerges: one is built for ops teams configuring workflows at a desk, the other is built for reps using it in the field all day.
This guide breaks down the real differences so you can make the right call for you and your team. Let's dive in!
Mapsly is a geo-intelligence and field sales platform built for outside sales teams and the sales operations managers who support them. It positions itself as an "all-in-one geolocation platform" with 90+ geo-features, and is commonly used by teams in industries like medical devices, logistics, and business services.
To illustrate what Mapsly does in practice:
A sales operations manager at a wholesale distribution company can use Mapsly to build territory maps from postal codes, assign incoming leads to reps based on location, run multi-user route optimization, and pull analytics dashboards from CRM and field activity data - no coding required.
Why users like it:
We checked in with recent users on the App Store and Google Play (where it scores a 2.7 on the App Store and has no rating yet on Google Play) and G2 and Capterra (where reviewers give it considerably higher marks). Desktop and ops users cite the depth of CRM integration when it works, robust territory management capabilities, a no-code automation suite, and a support team that responds quickly for configuration questions.
Why users dislike it:
The pattern that shows up most consistently is mobile performance. Reviewers describe slow map loading, frequent freezing, crashes on iOS updates, and an Android experience that is effectively non-existent. A 2.7 App Store score and zero Google Play reviews tell a clear story: Mapsly was built for people configuring it at a desk, not for reps using it in the field. A secondary thread involves support delays when users hit integration issues - some waiting days for responses on basic HubSpot and Zoho questions. A third recurring pattern is setup complexity: reviewers consistently flag a steep learning curve and note the tool requires a scheduled onboarding call just to get started.
Badger Maps is the #1 field sales app for outside sales reps. It combines route optimization, CRM integration, territory visualization and alignment, and lead generation in a single mobile platform - so reps can plan smarter routes, see more customers, and spend less time on admin.
To illustrate what Badger Maps does in practice:
A pharmaceutical rep can use Badger Maps to map every hospital and clinic in their territory, filter by last visit date and priority, build an optimized multi-stop route around their highest-value accounts, discover new leads nearby with the Lead Generation feature, and sync every check-in automatically back to Salesforce - all from their phone before leaving the parking lot.
Teams using Badger Maps see an average 22% increase in sales, 20% less time spent driving, and 50% less time on admin tasks.
Why users like it:
On the App Store and Google Play (where it scores a 4.5 and 4.0, respectively), users consistently praise the route optimization for saving meaningful time in the field, the reliability of the CRM sync for eliminating double data entry, and the responsiveness of the customer support team when issues arise.
Why users dislike it:
Some users note that the mobile app can feel less polished than the desktop experience. Pricing can feel steep for individual reps paying out of pocket rather than through a company plan - though many report the time savings make it pay for itself quickly.
Both tools target B2B field sales, but they're optimized for very different users and team structures. Mapsly skews toward sales ops teams and organizations that need deep customization and complex multi-user workflows. Badger Maps skews toward the front-line rep and sales manager who needs to be productive in the field today - without a long setup process.
Badger is the highest ranked sales mapping and routing app, according to an industry wide analysis done by Filter Advisors, a technology consulting firm. Read more here.
This is where the two tools diverge most sharply - and where users reviews can help differentiate.
Mapsly's mobile experience has a documented problem. A 2.7 App Store score and zero Google Play reviews aren't statistical noise - they reflect a consistent pattern across user feedback: slow map loading, frequent crashes, lag when zooming or switching between accounts, and an iOS update that broke the app entirely for a period. One reviewer put it plainly: "App has been broken... Disappointing that the devs aren't staying on top of updates." Another: "it has challenges with large amounts of data quickly on mobile." A third: "Great idea, poorly made. Looks like developers never used their app in the field."
The contrast with desktop reviews is telling. Mapsly's G2 and Capterra scores - written largely by managers and ops teams evaluating the platform at a desk - are considerably higher. The tool works for people configuring it. It struggles for people using it on the road.
Badger Maps is designed as a mobile-first tool for reps who are in the car 6-10 hours a day. The 4.5 App Store score and 4.0 Google Play score reflect a product built from the ground up to work in the field - stable while navigating between accounts, with route context that persists so you don't lose your place mid-day. Some users note the mobile app can feel slightly less polished than the desktop version, but the core field workflow of navigating, checking in, and moving to the next stop reliably holds up.
Getting up and running is not the same experience on both platforms.
Mapsly's feature depth is genuinely impressive - 90+ geo-features, no-code automation, embeddable maps, and multi-user routing. But reviewers are consistent about what that depth costs: "Not user intuitive off the get go, so you will need to schedule a call with them to have them show you the tool." Another: "Some users find the initial setup and feature navigation complex. It takes time to understand all the capabilities, especially for automation and custom workflows." And another: "Extremely difficult to setup, I was never able to get it to work completely." The tool rewards investment - but that investment is real, and it shows up as lost time before your team is productive.
Badger Maps is built for fast deployment. Most reps can connect their CRM, upload their accounts, and build their first optimized route the same day they sign up. No implementation team required, no mandatory onboarding call to unlock basic functionality (though reviewers do say their onboarding team is effective). For a sales manager who needs their team productive this week - not next quarter - that gap matters considerably.
When a field tool breaks down mid-day, how fast you can get help matters.
Mapsly's support story is split. Desktop users and ops teams configuring the platform report positive experiences - the Mapsly team is praised for helpfulness in custom workflow setup. But field users hitting integration or mobile issues describe a different experience: "Terrible support experience - left hanging for days without help on basic integration questions." Another: "No Support. I'm trying to ask questions about my integration with HubSpot but I don't get responses until days later. Not what I imagined the support would be. You are basically on your own unfortunately." One reviewer was more direct: "Very poor service and responsiveness. They tell you that they are solving your issue but they are really just trying to weasel one more monthly payment out of you."
Badger Maps offers phone support - not just chat or email. For a rep stuck in the field with a route that won't load or a sync that stopped working, being able to reach a human by phone is meaningfully different from waiting days for an email response.
Mapsly starts at $25/user/month for the Essential plan, with Pro and Enterprise plans available for $45 & $70/user/month respectively. The Essential plan includes basic mapping and routing but locks key features - including territories and automation - behind higher tiers. Additional usage-based fees apply if you exceed routing, automation, or storage limits. A 14-day free trial is available.
Badger Maps starts at $58/user/month for business plans and $95/user/month for enterprise plans, with a 14-day free trial and no credit card required. Mapsly's lower base rate is worth examining closely - once you factor in the higher-tier features most field sales teams actually need, and the implementation time required to get there, the total cost equation often looks different than the sticker price suggests.
It's also worth noting that Badger Maps offers a 90-day money-back guarantee. If it's not delivering results for your team within 90 days, you get your money back.
| How they compare | Badger Maps | Mapsly |
|---|---|---|
| Route optimization (with live traffic) | ✓ Full | △ Partial |
| Native two-way CRM sync | ✓ Full | △ Partial |
| Lead generation (in-field) | ✓ Full | △ Partial |
| Mileage tracking | ✓ Full | ✗ Not available |
| Mobile app reliability | ✓ Full | ✗ Reported issues |
| Reporting & analytics | ✓ Full | △ Add-on |
| Customer support | ✓ Chat, email & phone | △ Chat only |
| 90-day money-back guarantee | ✓ Yes | ✗ No |
✓ Full △ Partial / limited ✗ Not available
For outside sales reps managing a geographic territory, Badger Maps is the stronger choice. The full workflow lives in one place: visualize your accounts on a map, build and optimize your route, check in after every meeting, generate leads nearby, and sync everything back to your CRM - reliably, from your phone, every day. The result is more meetings, less windshield time, and a CRM that stays current without anyone chasing reps for their activity data.
Mapsly is worth a serious look if your priority is enterprise-grade geo-intelligence and you have a sales ops team to configure and maintain it. If you need complex multi-user territory automation, no-code workflow building, or embeddable maps for external portals - and your team primarily works from a desktop - Mapsly's feature depth in this regard is hard to match. For those workflows, Mapsly may serve you better.
“One out of every five sales is a direct result of the information Badger gives our team.”
John O’Kain
Territory Manager, NCR Aloha
If you're currently using Mapsly and considering a switch, the transition is simpler than most teams expect.
Teams are fully operational within a day or two of signing up.
Mapsly is a capable platform for sales ops teams and organizations that need deep geo-intelligence and are willing to invest the time to configure it. But the 2.7 App Store score, zero Google Play reviews, steep setup complexity, and support delays that field users report are real - and for a rep who's on the road 6-8 hours a day counting on their tool to work, they're not minor inconveniences.
If you need a field sales tool that works reliably from day one, integrates seamlessly with the CRM you already use, and has support you can actually reach when something goes wrong - Badger Maps is built for exactly that.
Ready to see it in action? Start your free trial and build your first optimized route in minutes.
Learn how you can maximize your sales routes & sell more with Badger Maps.
What's the main difference between Mapsly and Badger Maps?
Mapsly is an enterprise geo-intelligence platform built for sales ops teams who need deep customization and complex workflows - primarily configured and used from a desktop. Badger Maps is a mobile-first field sales tool built for reps who are in the car all day, with purpose-built route optimization, CRM integration, and lead generation that works reliably in the field from day one.
Why do teams switch from Mapsly to Badger Maps?
The most common triggers are mobile reliability and time to value. Mapsly's 2.7 App Store score and zero Google Play reviews reflect a product that struggles in the hands of field reps on a phone. Teams that need their tool to work consistently - in a parking lot, in a low-signal area, mid-route between appointments - tend to find Badger significantly more dependable. Setup complexity is a second trigger: Mapsly requires a scheduled onboarding call and meaningful configuration time before reps can be productive.
Does Badger Maps integrate with my CRM?
Yes - Badger Maps integrates natively with Salesforce, HubSpot, Microsoft Dynamics, Zoho, Netsuite, Pipedrive, and others. The sync is two-way and real-time - check-ins and notes logged in the field update your CRM automatically, and changes in your CRM appear in Badger without manual imports.
Is Badger Maps or Mapsly better for sales managers?
Mapsly offers strong manager-facing features - multi-user routing, territory dashboards, and location tracking - though these require configuration to unlock. Badger Maps gives managers territory-level activity summaries and weekly check-in reports that reflect what reps actually did in the field, without requiring a technical setup process or implementation team. The right choice depends on whether your priority is ops-configured oversight or rep-level field productivity.
How long does it take to get started with Badger Maps?
Most reps can connect their CRM, upload their accounts, and build their first optimized route the same day they sign up. No implementation team required, no onboarding call needed to unlock basic features - and Badger's support team is reachable by phone if you need help.
What does Badger Maps cost compared to Mapsly?
Mapsly starts at $25/user/month for the Essential plan, but territories and automation - features most field sales teams actually need - require the Pro or Enterprise tier, which is custom-priced. Badger Maps starts at $58/user/month for business plans and $95/user/month for enterprise plans, with a 14-day free trial and 90-day money-back guarantee included.
Can I try Badger Maps before committing?
Yes - Badger Maps offers a 14-day free trial with no credit card required. You can connect your CRM, import your accounts, and run optimized routes before making any purchasing decision. A 90-day money-back guarantee is also available after purchase.
The names and logos for Badger Maps are trademarks of Badger Maps, Inc. All other trademarks, brand names, or product names belong to their respective holders. The purpose of this comparison is to provide customers with truthful information about competitors with no affiliation or partnership in place. This comparison is based on information gathered from the company's website and other 3rd party websites on the date written, and thus changes may have occurred.
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