These days, the success of your sales department rests largely on your online marketing strategy. If your team has trouble hitting their numbers each quarter, a strong online marketing campaign will help reactivate inactive customers and convert new ones.
Lead scoring is one of the easiest and most effective ways to grow your customer base. You can cater your marketing techniques to the client, whether you sell kid’s clothes or high-end cigar accessories for distinguished businessmen. Lead scoring helps define a customer’s intent to buy using metrics such as page views, downloads, filling in pop up email forms, and more.
Lead scoring is invaluable for sales and marketing, but it’s useless if it isn’t implemented correctly. One way to make it easier to analyze leads is by adding a visual element to the equation, separating customers into easily distinguishable groups.
Visual lead scoring is a quick and easy way to prioritize your leads and assign value to different clients. There are several reasons to visualize your lead scores to help boost your sales and give your business a deeper understanding of its target customers.
Lead scores are no simple sales metric. There are countless elements to take into consideration when you’re trying to predict customer behavior. You can filter new and potential clients into categories like vocational specialty, business type, purchase history, or even how long it’s been since you’ve been in touch. Using a map, graph, or spreadsheet, you can categorize and prioritize leads to easily see where to go for the hottest sales.
Visualizing your lead data makes it easier to glean useful information about the best customers on in your market.
2. A Comprehensive Approach
With visual lead scoring, both sales and marketing can access and interpret vast amounts of data without relying on a static spreadsheet. At a glance, you can see all your current leads, prioritize which leads to focus on, and generate new ones both in your area and abroad.
When your sales numbers are dropping, visualizing lead data can help you get to the root of the problem instead of reaching for temporary solutions. Find out where you’re going wrong in your sales and marketing approach to engage more customers and improve your bottom line.
3. Measurable Results
Visual lead scoring aims to help your business to gain a deeper understanding of your customers. It makes it easier to sort clients into groups, rank them by priority, and discover new potential clients to convert. You can focus on the customers that you’re most likely to sell to instead of spending time on those who might not be interested in your product. You can also monitor your online marketing campaigns to see how effective they are in reaching out to customers.
Visualizing new lead and established client activity helps you estimate how effective your latest online marketing campaign is. The length of time it takes for a lead to become a customer is also an important metric. A shorter sales cycle is better since it means a more effective and cost-efficient campaign.
Measure the quality of leads you gather and find brand new leads without hassle by using visual lead scoring. You can revamp your entire sales and marketing approach to target the most lucrative customers without wasting your time or your money.
About the Author: Now working as a writer, Jackie Edwards started her career in IT and software development, but after becoming a mom refocused and decided to spend more time with her family. When she's not writing, she volunteers for a number of local mental health charities and also has a menagerie of pets to look after.