How Sales Route Mapping Makes a Good Salesperson a Great Salesperson

By Ian McColl

Posted in Sales Tips

Good salespeople have a lot of clients.  That’s just how it works;  the more customers you have the more product you’re selling.  But having a large number of clients creates a dilemma.  You have so many people that you need to meet with that it becomes impossible to plan your day effectively.  Given the challenge of visiting all these customers, how do you manage your time optimally to see the maximum number of customers in a single day?

As a salesperson, you probably don’t have clients coming directly to you; you have to go to them.  This means that you will be creating routes from customer to customer. But planning these routes as efficiently as possible is not easy.  It takes time out of your day that could otherwise be used in making sales calls.

Using Badger’s sales mapping software you can allow your computer, iPhone, or iPad to do this for you.  By just inputting your meeting times and locations, this software can find you the quickest way between clients in no time. It will give you turn by turn directions to make sure you get where you need to go.  Even better than that, you can link your CRM allowing you to see where your clients are in relation to each other and to yourself.  And the best part is because this all happens on your smartphone, you can take it with you as you travel between meetings.

Through building these optimized routes, not only will you be able to use the time you otherwise would have spent crafting your routes on selling to your clients, but you will also cut down on your time spent driving. This gives you that much more time in your day to make the sales that matter just by making better use of the time you are already spending.

Efficiency is what can make the difference between a good salesperson and a great one.  By using Badger’s sales route mapping software, a salesperson can gain the extra advantage they need to be able to make that one last sale in a day.

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Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

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