Revenue is the primary measure of your company’s success. Your revenue is directly related to your sales. That makes your sales team the lifeline of your business. If you want to drive results for your reps, team, and company - sales training is the most important investment you’ll make. Companies in the U.S. feel the same way. They spend $20 billion a year training their sales reps.
The problem is that sales training is a broad and complex topic. This guide is designed to be your complete sales training resource. Inside, you’ll find information on sales training types, programs, strategies, and more.