Badger Maps's Posts

Historically, sales and marketing have struggled to work together. And it’s no secret that tension, and sometimes even resentment, exists between the two departments. This disconnect is often deeply ingrained in corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, most organizations are pretty adept at recognizing that there is a problem and developing piece-meal solutions. The challenge is identifying and enacting a strategy that promotes enduring change within the company. Why is Sales and Marketing Communication…

When was the last time you heard one of the dread phrases in sales? Those in sales cannot help but cringe whenever they hear, “I need to think about it”, “We don’t have the money/time right now”, or  “We are currently using/considering XYZ”? Overcoming objections is never easy but these three are among the most challenging. The trick lies in properly identifying the real meaning behind each objection and responding accordingly by effectively communicating your product’s value to win the sale. 1. “I need to think about it” “I need to think about it”  stands out among the most…

Are you fed up with chaotic sales processes and messy data? Are you sick of always having a hard time tracking sales activities? If that's the case, it's clear that your sales process needs a transformation. For salespeople, streamlining the sales process isn't just a smart move - it's a necessary step that can help to increase efficiency, create a delightful customer experience, and ultimately, boost business revenue. One way to achieve this is through sales automation. Mastering sales automation can help to enhance your sales operations, reduce costs, and nurture client relationships.  Keep reading to explore some effective ways…

You want your sales team to crush their quotas. The problem is, you have a remote sales team scattered around the country or even the globe. And let’s face it. Managing a remote team isn’t a piece of cake. Communication isn’t that simple, and misunderstandings are common. When problems arise, you can’t just walk across the hall to resolve it face-to-face. And how will your sales team close enough deals if they don’t trust each other enough to collaborate seamlessly? What’s more? Working from home can lead to a feeling of being isolated and disengagement from the team. That’s really…