Pricing plans tailored to your needs

Badger pays for itself with just the savings on gas. No setup fees. Just straightforward pricing you can count on.

Contact us or Call 415-592-5909 with any questions

  • Business
  • $58
  • per user/month
    billed annually
  • ($69 billed monthly)
  • Start your 14-day free trial
  •  
  • Native mobile apps on Android & iOS
  • Sales route planner
  • Route optimization with up to 120 stops
  • Up to 2,000 records/accounts per license
  • Saveable & recurring routes
  • Route execution workflow with live traffic
  • AI-powered customer visit recommendations
  • Seamless integrations with navigation apps like Google Maps, Waze, and Apple CarPlay
  • Sales mapping
  • Mobile front-end for all the leading CRMs
  • 2-way, real time, basic CRM integration for teams of 2 or more ¹
  • FTP or custom API Integrations for teams of 2 or more
  • Customized data set-up ²
  • Integration with 5k+ apps & platforms
  • Automated, customizable forms connected to any field across any object in your CRM
  • Trigger text messages, follow up emails, workflows, marketing actions, etc from your CRM
  • Proposals & purchase order support ⁴
  • Talk-to-text notes with photos
  • Contact management
  • CSV / Excel contact import ⁵
  • Follow-up reminders
  • External calendar sync
  • Lead generation (view up to 20 new leads at a time)
  • Automated activity/call reports & analytics
  • Mileage tracking
  • Manager view & team hierarchies with roles & permissions
  • Manager route editing and review
  • Account assignment & reassignment
  • Team collaboration
  • Personalized 1:1 & team training
  • Video training & knowledgebase
  • Phone & chat support
  • Enterprise
  • $95
  • per user/month
    billed annually
  • ($109 billed monthly)
  • Book a Pilot Discovery Call
  •  
  • Everything in Business, plus:
  • Advanced CRM integration for teams of 2 or more ¹
  • Up to 10,000 records/accounts per license
  • Enhanced lead generation (view up to 60 leads at a time)
  • HIPAA compliance & support
  • API/Developer key access ³
  • SSO (coming in November 2025)
  • Dedicated account manager & support
  • Enterprise Plus
  • $135
  • per user/month
    billed annually
  •  
  • Book a Pilot Discovery Call
  •  
  • Everything in Enterprise, plus:
  • Lead Routing
  • Territory creation
  • Territory alignment
  • Territory optimization
  • Territory mapping & analytics
  • Heat maps
  • Bubble maps
  • Thematic maps
  • Charts & graphs
  • Demographic data
  • * Listed features can also be purchased a la carte or individually

Try Badger's Quick ROI Calculator to See How Badger Pays for Itself

Calculate your Return Of Investment

Get the Full ROI Spreadsheet and see in more detail the potential ROI you can get by using Badger Maps.

SALES TEAMS FROM THESE COMPANIES LOVE BADGER

Cutter And Buck Bw
Siemens
Danaher
Cargill
Invisalign

FAQ

Where can I get more questions answered?

Check out the Support Page, where you can search through our database of common questions and answers.

What is the cost per license for larger teams?

Any group falls into our Business plan or above which starts at $58 per person, per month. For example, if you have five reps using the software with one manager, you would need six licenses.

What if I don't have a CRM?

If you're using a spreadsheet, Badger allows the easy upload of your data into the application.

Can you integrate with our CRM?

Yes. We've connected to Salesforce, HubSpot, Microsoft Dynamics, ACT, SAP, Sage, Oracle, NetSuite, SugarCRM, Zoho, Base CRM, Insightly, custom CRMs, etc. Contact us to have one of our integration specialists get you connected.

Badger Maps, the Highest Ranked App in the B2B Sales Mapping Apps Category

Number-of-Reviews-vs-Average-Rating.png?mtime=20220728105814#asset:336839

Image credit to MatrixPlace, a sales consulting firm that wrote an Analyst Report on Sales Mapping Software

G2 Badges Summer

badger-quote

Case Study

“CRM usage increased more than 50% once our sales team adopted Badger”

Ken Buck

Regional Sales Manager, Kerr - Danaher

Danaher is a Fortune 500 science and technology innovator helping solve complex challenges, and improving quality of life around the world.

view the case study
Business

Support

One-on-One Training and Support

CRM / Data Integrations

Custom Integration

Routing and Appointment Scheduling

Route Optimization

iOS and Android Calendar Integration

Prospecting

Lead Generation (Prospecting)

Convert Leads to Records

Enhanced Lead Generation

Teams

Team Setup

Team "Custom" Roles / Permissions

Route Sharing and Assignment

Deployment and Onboarding Assistance

Dedicated Team Account Manager and Support

Reporting

Weekly Activity Reports

Custom Record Details

Custom Check-ins

Location Verified Check-ins

Custom Conditional Check-ins

Data Management

Edit Customer Data

Export Customer Data

Increased Record / Accounts Limit (Up to 10,000)

Customization and Compliance

API Key Access

HIPAA Compliance

Special HIPAA Procedures / Support

Enterprise

Support

One-on-One Training and Support

CRM / Data Integrations

Custom Integration

Routing and Appointment Scheduling

Route Optimization

iOS and Android Calendar Integration

Prospecting

Lead Generation (Prospecting)

Convert Leads to Records

Enhanced Lead Generation

Teams

Team Setup

Team "Custom" Roles / Permissions

Route Sharing and Assignment

Deployment and Onboarding Assistance

Dedicated Team Account Manager and Support

Reporting

Weekly Activity Reports

Custom Record Details

Custom Check-ins

Location Verified Check-ins

Custom Conditional Check-ins

Data Management

Edit Customer Data

Export Customer Data

Increased Record / Accounts Limit (Up to 10,000)

Customization and Compliance

API Key Access

HIPAA Compliance

Special HIPAA Procedures / Support

Enterprise Plus

Support

One-on-One Training and Support

CRM / Data Integrations

Custom Integration

Routing and Appointment Scheduling

Route Optimization

iOS and Android Calendar Integration

Prospecting

Lead Generation (Prospecting)

Convert Leads to Records

Enhanced Lead Generation

Teams

Team Setup

Team "Custom" Roles / Permissions

Route Sharing and Assignment

Deployment and Onboarding Assistance

Dedicated Team Account Manager and Support

Reporting

Weekly Activity Reports

Custom Record Details

Custom Check-ins

Location Verified Check-ins

Custom Conditional Check-ins

Data Management

Edit Customer Data

Export Customer Data

Increased Record / Accounts Limit (Up to 10,000)

Customization and Compliance

API Key Access

HIPAA Compliance

Special HIPAA Procedures / Support

¹ This excludes NetSuite integrations which are only included with the purchase of 5 or more licenses.

² Every individual that uses Badger must have a corresponding account/user setup in the CRM.

³ Access to API/Developer Key is included (max 25k requests per day, per team); If purchased annually, Badger Maps will build badger-to-badger automations.

⁴ Badger syncs with any field in your CRM across any object, including fields related to capabilities like proposal software or order management etc.

⁵ Self-service imports are limited to 1,800 records per upload. If you're looking for more than this, call or email us, and we'll help with uploading (if your subscription record limit allows).