News: Now offering SSO.
Learn more
News: Now offering SSO.
Learn more
Capture leads in your existing CRM or database (you can route any object in your CRM like lead, accounts, contacts, or opportunity). All we need is an associated address to the record.
Create assignment rules based on lead attributes like company size, opportunity size, product type, or industry.
Sit back and watch as leads are assigned to the right rep automatically. No more manual work needed.
"36% higher conversions when leads are called within one hour versus longer wait times."
Over 78% of customers will go with the first company that responds. Don't wait and let your competitors get back to them faster.
Connect leads to the right rep in real-time, and shorten response time from hours to seconds.
No need to babysit the lead list. Make lead assignment instant and automatic.
Support overlapping territories, and optimize coverage across all regions.
Match new leads with the rep best equipped to handle your customer inquiry.
Badger Lead Routing is integrated with the leading CRMs so that account ownership is automatically updated as new leads come in. You can adjust your territories, reassign reps, and never worry about a lag in lead assignment or a lead getting assigned to the wrong person.
Badger Align, our territory alignment software, lets you create fair & balanced territories using multiple, custom metrics with the click of a button.
Get started today, and transform your sales cycle with territory-based lead routing at $16/mo.
Badger Lead Routing speeds up how quickly reps get new leads assigned, allowing them to catch customers when they're most likely to engage. By eliminating manual assignment, managers save time and avoid the errors that come with hand-sorting leads. Leads are automatically distributed using rules that factor in territory, industry, revenue, and other key attributes, ensuring every lead gets assigned to the rep most likely to convert it. This results in faster responses, higher conversion rates, and ultimately more closed deals.
Yes. Badger Lead Routing connects directly to your CRM and can route any object, like leads, accounts, contacts, or opportunities. When a new record is created, Badger automatically checks your custom assignment rules and updates ownership back in your CRM. Reps are instantly notified when they’re assigned a new lead. This automation saves managers time, eliminates operational errors, and helps reps follow up faster.
Badger integrates with Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, Monday, Pipedrive, Veeva, Proton, and more. We can also connect to custom CRMs and databases through FTP and REST API integrations.
Yes. Leads are assigned the moment they enter the system, ensuring that reps can follow up immediately. Unlike traditional routing methods that rely on batch processing and scheduled intervals, Badger routes leads instantly to the right rep.
Badger Lead Routing is available as a standalone product, you don’t need to be signed up for Badger’s other products to use Badger Lead Routing. The price is $16 /mo per rep, billed annually with a minimum requirement of 5 licenses. The price per rep declines to $10/mo after 40 licenses.
Badger Lead Routing works for teams of any size. Whether you have a few reps or thousands, your leads will be routed automatically and in real time. All Badger Maps products are built for both small and large field teams.
Badger's data is secured through Amazon's AWS platform, the gold standard in data security. Our app also employs the highest level of security standards, from HTTPS SSL (TLS 1.2) to password encryption. Fully compliant with HIPAA. For more information, check out this link.
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