How Atlas Greenhouse Transformed Field Sales and Unlocked Market Share with HubSpot and Badger Maps

Atlas Greenhouse, a leading manufacturer headquartered in South Georgia, designs and constructs greenhouses for a range of industries, from small backyard structures to large commercial projects for education, ornamental, and cannabis producers. They’re growing a multi-faceted business that ships all over the world and their team focuses on securing large, high-value projects in their market.

Before Badger Maps, Atlas Greenhouse’s team was wrestling with a few key obstacles:

• Sales leadership was manually mapping locations and planning routes, consuming valuable time.

• There was no clear way to visualize their market territory or discover potential clients nearby.

The team was adding a new outside sales force and needed a scalable solution to streamline operations.

The team chose Badger Maps because it:

• Seamlessly integrates with HubSpot CRM, allowing Atlas to connect their existing data directly into Badger.
• Provides powerful mapping and visualization, helping the team view their market coverage and uncover hidden opportunities.
• Simplifies route planning, freeing their VP of Sales from hours of manual mapping and letting him focus on closing large projects instead.

With Badger Maps, Atlas Greenhouse has:

• Recovered valuable time:
  Sales leadership no longer spends hours manually planning routes — now the team can devote more effort to closing multi-million dollar projects.
• Boosted data collection by 10%:
  The team is entering more information into HubSpot directly from the field and adding new leads on the fly.
• Uncovered hidden opportunities:
  Using Badger’s Places tool, the team identified prospective clients in their own backyard and opportunities they hadn’t previously noticed.
• Enhanced sales team expansion:
  As Atlas grows its outside sales team, Badger lets them scale effortlessly and pursue a larger market without being overwhelmed.

The rollout of Badger Maps was fast and effortless. The team received great training and support from Badger’s team, and the software integrated smoothly with their HubSpot platform. There was little manual effort required to get up and running, and their team quickly fell into a comfortable rhythm.

For Atlas Greenhouse, Badger Maps has become a key piece of their growth strategy. It lets their team:

• Maximize their time in the field
• Uncover new opportunities nearby
• Pursue large, high-value projects more efficiently
• Expand their sales team with ease

With Badger’s powerful mapping and lead generation capabilities, Atlas is setup to grow its market share and drive future expansion.