Tag: persuasion

The Science of Persuasion

Applying Cialdini’s Persuasion Tactics to Sales.

Have you ever wondered if there was a way to easily reduce the number of rejections you get every day? Is there really a way you can increase your close rate? Well, you’re not the only one with these questions. Persuasion tactics are useful, especially if you haven’t had a lot of luck with your sales deals. It’s a skill that is extremely important in sales strategy which involves connecting with core human needs. Every salesperson is familiar with rejection. And even if you’re doing really well with your sales quota, it never hurts to get better.

The power of persuasion has been proven time and again to be a useful skill in our sales toolkit. But it’s important to be careful and ethical in our ways when. Use the power of persuasion to benefit both of you, not just yourself.

Cialdini, an expert in the science of persuasion, talks about six major influencers that we can translate into our sales selling strategy.

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How to Persuade Prospects with Testimonials

Persuading Prospects with Testimonials

Asking for testimonials can feel awkward at first. After all, we’ve all seen those annoying pop-up windows that ask you to review something you haven’t even tried yet. People are naturally skeptical, some more so than others. So should you avoid asking for testimonials altogether?

Definitely not. Testimonials are an extremely powerful way to get more business. You just have to ask for them the right way.

The difference between annoying a customer and receiving a well-deserved testimonial is trust.

Trust is hard to earn. All of us have had times where we haven’t fully trusted a friend or colleague. Now compare that feeling to how your prospect must feel right after they buy from you. situation to how your prospect feels talking to a random salesperson. You have no immediate authority when it comes to your prospects.

That’s why you should always have testimonials in your back pocket. But you don’t always have to bring them up yourself.

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