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Learn moreLose the spreadsheets. Stop trying to figure out which zip codes to aggregate. Use Badger's intelligent territory alignment software to design fair and balanced territories.


With the click of a button...
See just how easy it is to auto generate the right territories for your business.
Compact, balanced, and up to date territories mean reps have more time to call on their customers and focus on selling.
Are you looking to align your territories based on number of accounts, revenue, maybe both? Use and weight multiple custom metrics, according to your priorities to create territories that meet your business goals.


No reason to disrupt a customer relationship that’s working. Let reps to hold onto accounts where they have prior relationships.
Quickly realign your territories when there's a new hire. Maximize coverage when there’s turnover. Rebalance your territories in minutes throughout the year.

A 2-way connector with your CRM enables you to get real-time data from the field, adjust your alignment, and send territory adjustments back to your CRM with the click of a button.
- Never have outdated territories or alignments.
- Ensure your reps always have the bandwidth to call on all your customers.
Ditch the spreadsheets and visualize your territories on a map. You can manually draw lines or add zip codes to a given territory, or let our algorithm do the work for you.


What if you add one more rep? Or take one away? Save and compare different alignment models to determine the best territories for your business.
Assess your territory design with Badger Insights, our mapping & analytics tool that allows you to see performance data in charts, graphs, heat maps, bubble maps, and thematic maps. You can quickly hone in on what areas need more coverage, what reps need more resources, and optimize your team's overall field performance.


Improve employee retention and morale by balancing your team's earnings and workload
Enable more face-to-face interaction with customers and better customer service.
Find new areas to increase your penetration and expand your customer base.
Reduce travel time and expense so reps can focus on selling.
Once you have designed your territories, learn how Badger Lead Routing can help you route new leads to those territories automatically.

Talk to a Badger rep and check territory management off your to-do list!
Badger Align reduces the time managers and reps spend manually balancing territories, lowers travel costs by optimizing coverage, and enables more face-to-face customer interactions. With data-driven territory design, you can uncover growth opportunities, eliminate overlap, and improve employee retention and morale by balancing your team's earnings and workload. With automated, data-driven alignment, your territories stay optimized year-round, not just once a year.
You can quickly realign your territories as many times as you need; there’s no limit. Badger Align lets you test and compare different alignment scenarios to see which model works best for your team. Managers can instantly rebalance territories as business priorities shift or when team changes occur, such as turnover or new hires. Instead of doing territory alignment once a year, Badger Align lets you automate and adjust territories anytime, keeping your territories optimized and up to date all year long.
Yes. Badger Align connects directly to your CRM so you can pull real-time field data to adjust your alignment and instantly push updates back out to your team. We provide a two-way, real-time integration with Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, Monday, Pipedrive, Veeva, Proton, and more. We can also connect to custom CRMs and databases through FTP and REST API integrations.
You can design balanced territories based on customized business metrics like revenue, potential revenue, workload, or number of accounts. Badger Align allows you to combine and weight multiple factors to match your priorities, so you can create fair and strategic territories that maximize opportunity and minimize drive time.You can also make manual adjustments to fine-tune automated results and find the perfect balance for your business. Best of all, you can design optimized territories in minutes, not weeks.
Badger Align has an intuitive, map-based interface that makes it easy to build and optimize balanced territories in minutes, without any complex spreadsheet work or zip code mapping required. After a quick onboarding session, you will be ready to let Badger's intelligent territory alignment software do the work for you.
Badger Align lets you apply custom metrics like revenue potential, number of accounts, or travel time. This enables you to assign territories that distribute opportunity and workload fairly and strategically, while minimizing drive time within each territory, helping your reps work more efficiently.
Badger Align is available as a standalone product, you don’t need to be signed up for Badger’s other products to use Badger Align. The price is $20 /mo per territory, billed annually with a minimum requirement of 5 territories. The price per territory declines to $10/mo after 40 territories.
Badger's data is secured through Amazon's AWS platform, the gold standard in data security. Our app also employs the highest level of security standards, from HTTPS SSL (TLS 1.2) to password encryption. Fully compliant with HIPAA. For more information, check out this link.
Yes, we’ll provide training and onboarding for your team at no cost. We pride ourselves on providing best-in-class customer service from the initial exploratory call through to deployment. You can call our support line at any time or schedule a call with us.
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