Drive efficiency. Get rid of the busy work.

Smarter, faster routes

Visualize your customer data on an interactive map. Get the fastest sales routes, designed around the best prospects and opportunities.

More data from the field

Access & record customer details on the go. Automatically sync with your CRM, and generate reports on your field activity.

Data-driven territory management

See your team's performance in real time. Use territory mapping tools to assess your territories and balance your territory alignment.

The leading app for field teams

Badger Maps is a routing & mapping app that automates data collection and uplevels field team perfomance every step of the way. From planning your day to managing your territories, Badger optimizes every aspect of the field sales process.

A field front-end for your CRM

Some reps use Badger as a basic field sales CRM. We also integrate with feature rich CRMs like Salesforce and Hubspot, to extend their capabilities to a mobile map-based environment.

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Work smarter, faster with a sales route planner

Drive 20% less and fit 2 more meetings into each day with a mapping & routing app, built for reps from the ground up.

- Get the fastest sales routes with up to 120 stops.

- Plan your day in just 10 minutes. Save your routes in advance.

- Get turn by turn directions with your preferred navigation app, like Apple CarPlay, Google Maps, and Waze.

Less busy work. More time selling.

With a field sales app & route planner in hand, reps have more time to focus on revenue generating activities.

20%

less time driving

22%

increase in sales

50%

more data from the field

Turn your sales data into an actionable map

Visualize your customers on an interactive map to make sure you call on the right accounts.

  • Map your customer data.
  • Colorize and filter accounts according to custom metrics, like business type and sales stage.
  • Edit & update fields across multiple accounts right from the map.

Collect & report more data from the field.

Badger functions as a basic field CRM or as a mobile front-end for the feature-rich CRM you already use. With a map based app on their phone, reps collect 50% more data from the field, removing the need for micromanagement from their teams.

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Automated forms & data collection

Customize an automated form that you fill out when you “check-in” to an account.

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Real time CRM integration

Automatically populate the right fields in your CRM with the data captured with your check-in.

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Activity reports

Automate weekly or custom reports summarizing field activity.

What drives field rep adoption: a map

Field sales & service reps need a solution that's compatible with their workflow on the road. When you extend your CRM to a mobile mapping app, you unlock a complete field solution, your reps will love.

“CRM usage increased more than 50% once our sales team adopted Badger”

Ken Buck
Regional Sales Manager, Kerr - Danaher

Your CRM, on a map, on your phone

Field reps shouldn't waste time navigating their CRM or copying their sales data over. With a 2-way, real time integration with the leading CRMs, Badger keeps all your sales data in sync and accessible on the go.

- Access and analyze all your CRM data when you plan your routes or map your territories.

- Automatically sync with the right fields in your CRM, when you collect data into Badger.

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Don't just build territories. Balance them.

Territory alignment software takes the headache out of creating fair & balanced territories that meet your business goals. Our algorithm is fine tuned to:

- Automatically create most efficient & compact territories that eliminate overlap and maximize coverage.

- Use multiple custom metrics, like number of accounts and revenue, to balance your alignment.

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Trying Badger is easy & free

It's easy to onboard Badger whether you're a single rep or a thousand person team.

1.

Account manager

Get a personal point of contact from day one.

2.

Customized trials integrated with your CRM

Don't worry about setting up your data or having to pull in IT. Our data specialists will create the best set-up for your data in Badger.

3.

Free team pilots & training

Onboard your team quickly with specialized training tailored to your use-case.

"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue."

Brad Moxley
Business Development Manager
Cutter & Buck

“We save hundreds of hours on research each month by using Badger to generate leads and enrich data."

Kellie Glenister
Director of Sales Operations
L'Oreal

"It is so easy to use that within an hour demo, we had immediate success. We were immediately able to put it into play and begin to reap the benefits of this service."

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Badger pays for itself with the gas savings alone

Maximize your ROI. With less time spent on the road and more time spent on revenue generating activities, reps, using Badger's routing & mapping app, drive 20% less and sell around 22% more.

NEVER BE LATE TO ANOTHER MEETING

Watch a Demo Video

See how Badger's mapping software works across mobile and desktop to enable your field team's operations.

Enablement software for your entire field team

Outside Sales Reps

Optimize your routes, and automate data collection & reporting from the field.

Sales Managers

Get visibility into your field team's activities and the tools to drive your team's success.

Sales Operations

Onboard reps in half the time. Create territories that meet your business goals.

Field Service

Visit more sites in less time and capture data seamlessly with your phone.

See how Badger stacks against the competition

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Highest Ranked App in B2B Mapping App Category

Badger Maps is the highest ranked app in the business to business (b2b) mapping app category, according to Matrix Place, a sales consulting firm. Learn more about the sales mapping landscape.

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The #1 field sales and route planning app on the market

See our 900+ reviews on the Apple App Store and Google Play Store and why customers trust Badger to optimize their efficiency in the field.

A blog for field people

Get sales advice from the experts

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Badger Sales University

Get strategies and secrets to grow your sales with hundreds of courses & on-demand videos from the world's leading experts. Explore topics like pitching, prospecting, management, and more.

Learn more about Badger Sales UniversityEnable your CRM with Badger Maps
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Outside Sales Podcast

Not just another sales podcast-- join Steve Benson as he interviews sales thought leaders about the complexities and challenges specific to field sales.

The top 50 episodes of Outside Sales TalkEnable your CRM with Badger Maps

Schedule a Demo

See Badger in action. Learn how Badger's features can optimize everything from how you map & manage your territories to how you route your day.

Get a free 14- day trial

Individuals can start routing today

Try Badger with your team

Get a free team pilot integrated with your CRM