As a sales representative, traveling from one customer location to another is an integral part of your job. And because being on time for meetings is highly important, having a well-organized schedule and knowing the best routes to reach your customers should be among your top priorities. But plotting your customers’ locations on your map and choosing the fastest routes can take too much of your time, leaving you with less time for selling. Luckily, there’s a mapping and routing program that can help lighten your tasks.


Badger Maps route optimization software is a mapping tool, route planner, and schedule manager all rolled into one. You can connect it to your customer database and daily planner and it will automatically plot your customers’ locations on your map, optimize your routes, and organize your schedule in a matter of minutes. It can integrate with any CRM (customer relationship management software) and can be used on both PCs and Macs.

When you download the Badger app on your Apple or Android smart phone and tablet, it can get access to Google Maps and provide you with live traffic updates, turn by turn driving directions, and alternative routes to help you avoid traffic congested areas. It can also provide you with new leads to visit, just enter your target area and preferred type of customers.

"Badger gives our sales guys the ability to be more organized and have more insight into how to be proactive in the territory. They also discover new leads that they didn't know about.”

Jeff Swearingen

National Sales Director

Other useful features offered are:

  • Colorize feature – lets you use key metrics to manage your accounts
  • Check-in feature – creates a permanent history after each customer visit you make
  • Lasso tool – lets you customize your map, perform mass updates, and adjust fields

With Badger Maps handling all of your mapping and routing needs, you can now devote more time to selling. and expect a 20% decrease in your travel time and a 25% increase in your sales. Check out our free, 7-day trial today.

Badger Maps

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San Francisco, CA 94133, USA

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