Florists could use great CRM software. But we don’t mean a spreadsheet or just any ordinary CRM software. That wouldn’t help you locate your customers on a map — where they’re clustered within a certain geographical area. What’s more, it could be really stressful and time-intensive to manually figure out the ideal route to see them all.

Enter Badger Maps, a unique tool for helping you plan the most efficient route to each of your leads and customers.

But what exactly does it do for you?

First, it helps you plot addresses on a map so you know exactly where all your customers are located in one glance. You get to see who is near or far from you, the estimated time needed to reach a destination and the distance between two locations. The Drop Pin function allows you to mark important locations and ensure you don’t forget them.

"With Badger we know what doors to knock on and what doors not to knock on. Badger helps us focus on the right customers, that makes us much more efficient."

John O'Kain

Territory Manager

What’s more, you can use the Colorize feature to see customers in color so you know exactly where they are concentrated. You can assign colors based on business types, sales volume, and level of priority, just to name a few. Do this so you can quickly see your best customers and those who need more of your attention.

Second, you can also do searches for new leads, helping you find new customers right around your location. So, for example, you look for places or customers that would possibly be interested in buying flowers from you such as funeral homes, wedding venues, restaurants, and other business establishments. Once you click on the search button, Badger then gives you a fresh list of new leads. Return to your map and you will see your potential customers’ exact whereabouts. Click on their names or map icons and obtain relevant information about them.

"Badger Maps provides us with an easy to use interface to manage our daily call routes, track visits and update records from our CRM."

Lara Thomas

Sales Rep, DermaTran

Third, it shows you the most optimal route to all your appointments, saving you hours of tedious work every single day. This will help you make 25% more sales in 20% less time. Simply create a list of your appointments. Badger grabs your list and determines the most systematic sequence of your trips. Badger tells you how to get from point A to B, B to C, C to D, and so on.

Enter the Route Mode and Badger provides complete turn by turn driving directions. Badger also highlights the route you should take. With Badger on your side, you won’t lose your way anymore. You can even avoid traffic hotspots with Badger’s live traffic updates.

And finally, Badger Maps also integrates with other CRM tools like Salesforce. Other companies have seen as much as a 30% increase in CRM usage once their people started using Badger. By the way, Badger can also be used as your main CRM tool, having the functionality to track all that is happening with all your customers and leads.

So, what are you waiting for? Florists can increase their income with the best business intelligence tool on their mobile device. Increase your efficiency and productivity beginning right now by signing up for a free trial of Badger Maps today!

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