Abstract: L’Oréal scales efficiency with growth by using Badger Maps to drive more sales. Training time for new Field Sales Reps reduces by 50%, data collection increases by 14% and over 1500 market market research reports are generated monthly.

Scaling Efficiency and Growth

L’Oréal is the biggest personal care brand in the world. The company has earned over $25 billion worldwide and continues to grow rapidly. Reaching such a massive scale presents its own challenges: maintaining vision, team efficiency, and customer satisfaction along with growth.

Kellie Glenister manages a team of 120 sales reps for L’Oréal. Her job is to keep the company motto, “One team, one dream,” alive and well. Staying connected at every level gives L’Oréal the momentum it needs to dominate the market.

That momentum starts with the sales team. Keeping field operations connected to the rest of the company is essential. They are the direct link between the customer and the company and the first ones to see demand in the market.
Increased communication is the backbone of a good business strategy. Every level of operations, from sales representatives to executives, benefits from a greater understanding of operations. L’Oréal’s tremendous growth proves the results operations can bring.

Communication & Strategy

Working in field sales has a ton of perks. You get to travel to new places, meet new people, and dine in different restaurants. Outside of closing deals, some sales reps like the lifestyle so much, they compare it to vacationing while on the job. Now I’m jealous. But regardless if you feel like your career is a continual retreat or not, life on the road can start to catch up with you if you are not proactive. Here at Badger Maps we understand the traveling sales person’s lifestyle and we want to give you some tips about staying healthy on the road as a busy sales rep.

Comunicazione e Strategia

L’Oréal considers Badger a valuable research tool. Badger enriches data by allowing reps to enter and update it in the app. Sales reps that enter order volumes every month are mapping out market demand. The complete field data can map out yearly projections and qualify leads.
Applying Badger as a data tool has a cyclical benefit for sales reps. A strong focus on market research ensures that each sales cycle is better than the last.Badger generates data more easily as well. Leads are found and visualized instantly. The sales team is able to take immediate action and provide that insight to the research team.

L’Oréal saw a 14% average increase in data collection within 2 months of adopting Badger Maps as their mobile CRM. “We save hundreds of hours on research each month by using Badger to generate leads and enrich data.


Staying connected to rest of the team motivates reps in the field. It makes their efforts understood and easily communicates their victories. L’Oréal uses Badger as a tool to keep their team focused and up-to-speed. Being as efficient as possible in the market results in measurable growth company wide.

Maintaining connection from your sales team to your top executives is one of the most important thing you can do for strategy. Badger allows that strategy to be streamlined and expanded.

Every order, sale, and customer request is shared with the rest of the team daily. Accounts, leads, and routes are assigned back to the reps in turn. L’Oréal dominates an incredibly competitive industry. There’s a distinct strategy that fuels L’Oréal’s success: a deep understanding of competition. 

L’Oréal reps check-in more than 1500 times a month. Those reports are the core of the L’Oréal field strategy.


The field team can visualize competition and unclaimed territory with Badger’s “Places” feature. L’Oréal makes it a point to map out every competitor so that their team is operating as strategically as possible.

Organizing your team’s data is the most efficient way for them to take advantage of it. Reps become more strategic when they have clear objectives. The benefits impact the entire organization.



L’Oréal has experienced improvements in onboarding, data enrichment, and market strategy with Badger Maps:

  • Reduced training time by 50%
  • Increased data collection by 14% in 2 months
  • Generated more than 1500 market research reports per month

Utilizing Badger to it’s fullest potential makes companies more competitive in the field. Mapping, routing, and data visualization have become essential aspects of L’Oréal’s market strategy.

Failure to grow can wreck a company’s results. If you aren’t ready for the expansion of your customer base, sales team, and vision, you’ll lose all three. L’Oréal harnesses the power of all three with Badger Maps.

L’Oréal’s commitment to its employees and customers fuels it’s 25 billion dollar growth engine. Badger provides a connection between the two that leverages scale and delivers measurable results.

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